Cool Hand ‘Booch: Instagram pictures
The single most common image found when we surveyed Kombucha company Instagram feeds is, hands down, pictures of people holding ‘booch.
Here’s a sample of 72 handy images. Can you spot your favorite brand?
Some companies go the extra mile and show multiple bottles.
Sometimes, there’s a spooky resemblance between the backgrounds chosen for different brands (employing the same art director?)
Having a hand in things seems to be a thing that other beverage companies are into. There’s beer:
Heck, there’s even pictures of people holding Castor Oil bottles.
Personally, I’ll stick to kombucha.