Category: Marketing

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What Kombucha Labels Tell Us

Nutritional Information As with all foods, kombucha brewers are legally required to include nutritional information on their bottles and cans. This allows us to see the amount of calories and sugar in each brand. However, labels in USA differ from...

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Kiwi Kompany Kombucha Kampaign Killed

Startling news from the Antipodes just in. The New Zealand Herald reports that Australian Remedy Kombucha was forced to pull an advertising campaign that featured a photo of a hand holding a bottle of their ‘booch with the text: “TELL...

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Kombucha Product Photos on Instagram

After an exhaustive inventory of the pictures kombucha brewing companies post to Instagram that reviewed images of women, diverse images, creative images and those that are plain amusing, it’s time to move on to how they picture the actual product....

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Celebrating Humor on Instagram

Among the many creative Instagram pictures that kombucha companies post are some that are really funny. Here’s a selection that caught our fancy. The first couple of sets are from Kombucha Hunter. They have by far the greatest number of...

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Celebrating Creativity on Instagram

Booch News has selected some of the most creative images posted by kombucha companies to Instagram. Unlike our recent  babes on the beach article, we don’t need to limit our selection for fear of offending anyone. So here’s an extensive...

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Celebrating diversity on Instagram

The previous postings in this series took Kombucha companies to task for the images they post to their Instagram accounts. We noted the lack of diversity in many of the accounts, and looked at prevalence of sexually suggestive photographs. This...