I enjoyed finding Bebida Viva Kombucha on the shelves of the large La Comer supermarket when visiting Puerto Vallarta on vacation. So, it’s appropriate that I conclude this series of profiles of Mexican brands by interviewing Marcelo Hinojosa, the founder...
Tania Góngora (a food scientist) and Fernanda (‘Fer’) Iturbide (a sociologist and marketing expert) founded Simbiótica Fermentación in Mexico City in 2017. They divide responsibility between the fermentation science and marketing of their eight-year-old company, which now employs 18 people....
My recent vacation in Mexico alerted me to the lack of retail availability of any but the leading brands. Research shows that Mexico ranks fourth worldwide in the number of active kombucha companies. However, the vast majority are small, regional...
As shown on the Booch News Instagram, I recently spent a month in Puerto Vallarta, Mexico, and visiting Lake Chapala near Guadalajara. As is typical for tourists, I could only stumble on random outlets for kombucha. This was especially true...
The Kombucha Summit held in Berlin, Germany, from Nov 17-18, culminated with a compelling ‘Live Kombucha Industry Survey’ led by presenter Denis Kelleher, CEO of Good Culture Kombucha. Dennis asked me to summarize the results of an attendee survey. This...
A recent question posed in the Craft Beer Professionals Facebook Group asked ‘What is currently surprising you most about our industry?’ It generated over 250 responses. Craft beer is, in many ways, the “big brother” of our industry (it started...
Two weeks after the surprise announcement that long-time KBI Director Hannah Crum was moving on, the organization announced a replacement. Casa de la Kombucha CEO, and KBI Board Member, Kendra Sepulveda sent her welcome letter to members today: Dear Esteemed...
This is the sixth in the series of our annual summary of social media stats for kombucha brands. Facebook is the second most popular platform for kombucha brands after Instagram. At the end of 2018, we published our initial informal...
Here’s news about another kombucha brewery facing and overcoming challenges. Corey Wood, the CEO of Elixir Kombucha writes a postscript to their Year in Review on LinkedIn, noting challenges they overcame in 2023: This is an addition to their main...
A seasonal newsletter from the UK’s Happy Kombucha highlights the challenges of commercial kombucha production. In addition to what they call “ready made kombucha” Happy Kombucha sell home brew supplies, including all-important SCOBYs. They report how what seemed like insignificant...
