Category: Challenges

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Chasing Shelf Space: The Risks of Retail Expansion

Ryan Armistead, the founder of Happy Moose Juice, shared valuable insights in a recent LinkedIn post. He cautions against premature launching in big chains. These comments are relevant for kombucha brands considering retail channel expansion, especially in large geographies like...

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Guest Post: How the New Indian Government Tax Reform Punishes Beverage Startups, by Honey Islam, Mountain Bee Kombucha

In a three-part blog posting, reprinted here with express permission, Mountain Bee Kombucha founder, Bangalore-based Honey Islam, argues that proposed Indian Government taxation changes, scheduled to take effect on September 22, 2025, will punish the kombucha industry. The first part...

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RIP: Laid Bear Kombucha, Manchester, England

Five years ago I interviewed Steph the founder of Laid Bear Kombucha as part of a series on kombucha companies based in North West England where I grew up. At the time they were based in Leek, Staffordshire, and named...

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RIP: Creature Craft Soda, Joplin, Missouri

Statistics show that 50% of small businesses failure occurs within five years. Last year, we looked at general numbers for the kombucha industry. This is the story behind one brand’s decision to move on. The goal of these features is...

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Secrets of successful retail promotion

Ami Bhansali is the Founder & CEO at Chai Diaries based in Mission Viejo, California. Chai manufactures and co-pack teas for food service, white label and retail. In a recent post on LinkedIn, she asked: Here’s a question for small...