Category: Challenges


Why kombucha companies close

When Shelley, the founder of All About the Booch, located in Glendale, Arizona, decided to close her business after five years, she did us all a favor by posting a series of Instagram Reels explaining why. These are useful lessons...


Analysis: 12 reasons small businesses fail

Just like there are 50 ways to leave your lover, there’s many reasons people choose to walk away from their kombucha businesses. But, beyond the story of each failed brand, some underlying trends are clear. Following my report on the...