Like most brewers, Tom and Charlotte began brewing kombucha in their home in Amsterdam. In 2015 they started brewing commercially, and the spare bedroom became a bonafide home brewery where the flavor development and research began. One year and many tastings...
Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...
The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...
In February 2016, John Schaffer visited the San Francisco Bay Area from Pennsylvania to watch the Broncos beat the Panthers in Superbowl 50. After the game, he took a side trip to the Napa Valley and tasted kombucha for the...
Note: This interview happened in January, before the COVID-19 crisis. Kombuco Fizz is doing well despite the situation. Their online sales include a 20% ‘Kombuco-versus-Corona’ discount to customers. Founding Kombuco Fizz Three years ago Sophia and Andreas were looking for...
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
Australian podcaster Kriben Govender is a Food Scientist and Gut Health Advocate. He is the founder of Gut Health Superstore, Nourishme Organics. His purpose is to share the importance of gut health in addressing many different health issues. His podcast...
The online Craft Brewers Conference included an informative presentation sponsored by Wild Goose Filling on how to successfully package craft beer in cans or bottles. The Basics of Packaging: Tips, Tricks, and Techniques to Get Your Product Out the Door...
The Brewers Association CBC Online series of presentations featured Christina Kyriazi, VP of Marketing at Ekos, reviewing ways craft beer producers can adapt their marketing to drive revenue during the current COVID-19 crisis. The presentation content was supplemented by a...
The 2020 Craft Brewers Conference in San Antonio was canceled due to the COVID-19 emergency. However, CBC Online continues to offer the craft brewing community online access to information. This event is free and open to all and continues for a number...
