Category: Commercial Brewing

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Profile: Pod Kombucha, Itajaí, Santa Catarina, Brazil

Vinicius and Leonardo Mazurek founded Pod Kombucha in 2019. The brothers, who already led healthy lifestyles, decided to delve deeper and soon realized the drink’s potential to make an impact and transform people’s lives. Pod Kombucha is located in Itajaí,...

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BevAtlas: An Industry Directory

The beverage industry problem A challenge for anyone in the beverage industry is the fragmentation and lack of information about the supply chain. This is something Booch News has been addressing since 2018, with a Worldwide Directory, company profiles, and...

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Consistency vs. Culture: The Manufacturing Dilemma Facing Kombucha Brands

This article addressing the challenge that commercial brands face in manufacturing and distributing kombucha was originally carried by BevWire—a new digital journal and industry news press aggregator dedicated to the business, operations, and culture of craft beverages—including beer, wine, spirits,...

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Chasing Shelf Space: The Risks of Retail Expansion

Ryan Armistead, the founder of Happy Moose Juice, shared valuable insights in a recent LinkedIn post. He cautions against premature launching in big chains. These comments are relevant for kombucha brands considering retail channel expansion, especially in large geographies like...

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Profile: LABKOM, Belo Horizonte, Brazil

Thiago Cunha founded LABKOM in 2020, together with Ruan Gregório, after a technical support initiative during the COVID period helped regional beverage producers navigate process and regulatory challenges. Cunha is a chemical engineer, holds a master’s degree in biotechnology and...

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Kombucha in Brazil: An Overview

Brazil has the second-greatest number of kombucha brands in the world after the USA. The Booch News Worldwide Directory lists 423 companies (some might have closed but still maintain an online presence) compared to 657 in the United States. The...