High-Hanging Fruit will inspire anyone for whom grabbing the low-hanging fruit is not an option. Zico Coconut Water founder Mark Rampolla argues that you can build a great business when you choose to reach higher. Launching a new category Mark...
The Winter 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June and the second edition...
Lucas Montanari is a biologist specializing in Natural Fermentation with a postgraduate degree in Nutrigenomics and Functional Foods, Integrative Nutrition Health Coach by IIN (NY / USA) and a professor at the FAMESP Graduate Program in Functional Gastronomy. He is...
Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...
I was impressed by the Virtual Kombucha Summit held online November 16-22, 2020. The organizers have now formed an online community which gives year-round access to the presentations and discussions from VKS20 (including my talk on global kombucha trends). The...
Oenophile Jancis Robinson writes in the Weekend Financial Times (subscription required) about the environmental impact of beverage containers. While acknowledging that glass bottles are the material of choice for fine wines, she wonders if plastic, cans, or keg alternatives could...
Last week we posted the annual review of kombucha brands’ Instagram accounts worldwide and listed the top 20 with the most followers. Here’s a sample set of posts from each of these brands to show what the most popular brands...
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...
This is the second in the series of our annual summary of social media stats for kombucha brands. Yesterday we highlighted the changes over the past year on Instagram. Facebook is the second most popular platform for kombucha brands. At...
This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...
