Category: Commercial Brewing

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Exploring ChatGPT: marketing kombucha brands

The generative AI tool ChatGPT has been making waves. It’s (currently) free to use and accessible via any browser. If asked, it can generate results in multiple languages. It’s being used to write blog posts, college essays, spreadsheets, computer code,...

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Profile: ROY Kombucha, Berlin, Germany

This is the fourth in a series of Profiles of Berlin-based kombucha brewers, which I scheduled around the weekend Kombucha Summit. I was not able to visit ROY at that time, but on my return to California, I made contact...

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2022 Social Media Stats: Twitter

This is the fourth and the last time we’ll provide Twitter stats from the Worldwide Directory. That’s not because of the controversy around the well-publicized change in ownership at the company. Only one in 10 kombucha brands currently have a...

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Profile: Mucha Kombucha, Oiartzun, Spain

Griffin Halpern brews Mucha Kombucha in the Basque Country of northern Spain. Originally from San Diego, California, Griffin has always been an active person, athletic and adventurous. He spent his youth playing semi-professional football, skating and traveling. While a member...

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Profile: Fairment, Berlin, Germany

This is the third in a series of Profiles of Berlin-based kombucha brewers, which I scheduled around the weekend Kombucha Summit. I was not able to visit Fairment at that time, but on my return to California, I made contact...

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Profile: Café Bärbucha, Berlin, Germany

This is the second in the series of Profiles of Berlin-based kombucha brewers, which I scheduled around the weekend Kombucha Summit. Meeting a frequent contributor to Booch News and a legend in the worldwide kombucha industry was indeed one of...

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Profile: The KulchaBox Store, Berlin, Germany

I scheduled a full week in Berlin, where I reported on the Kombucha Summit over the weekend. That gave me plenty of time to connect with local brewers. This is the first of a series of Profiles from the trip....