BevAtlas: An Industry Directory
The beverage industry problem
A challenge for anyone in the beverage industry is the fragmentation and lack of information about the supply chain. This is something Booch News has been addressing since 2018, with a Worldwide Directory, company profiles, and industry reports that offer brands a way of seeing what is going on in our corner of the global beverage market.
But we can only do so much.
Kombucha brands can learn from others in the industry: soft drinks, craft beer, low-alcohol wines, and more. They plug into networks of co-packers, distributors, packaging companies, logistics providers, consultants, retailers, and equipment suppliers. The challenge is that these resources are scattered among:
- Trade show directories
- Industry associations
- Private LinkedIn networks
- Regional databases
- Personal contacts
- Outdated online directories
As a result, companies often struggle to answer basic questions such as:
- Who distributes kombucha in Brazil?
- Which co-packers specialize in functional beverages?
- What packaging suppliers operate in a particular region?
- Which testing and measuring equipment can I use?
- What sources of funds are available to beverage startups?
Finding these connections typically requires extensive networking, trade-show attendance, referrals, or industry insiders.
A new website has been launched to address this problem.
The BevAtlas Solution
BevAtlas positions itself as a “living atlas” of the beverage industry—a structured, searchable database where companies can be discovered by:
- Sector
- Geography
- Products
- Services
- Supply-chain role
Its goal is to make it easier for businesses to find and connect with one another directly rather than relying on closed networks or static directories.
Why this matters
For smaller companies in particular, visibility is a major challenge. Large beverage corporations typically have established distributor relationships and industry connections. Smaller brands often do not. BevAtlas explicitly states that it wants to address the gaps left by “outdated lists and closed networks” and give every company “a fair chance to be discovered” regardless of size.
How kombucha brands can benefit
For the kombucha sector specifically, BevAtlas appears to be addressing a problem we’ve seen repeatedly in our interviews: many excellent producers, suppliers, and service providers remain largely invisible outside their immediate networks. A searchable industry atlas could reduce the industry’s dependence on personal introductions and trade events, making it easier for emerging brands to find partners, distributors, ingredients, packaging suppliers, and service providers worldwide.
BevAtlas is attempting to become the beverage industry’s centralized discovery and connection platform, replacing fragmented directories, personal networks, and outdated databases with a searchable map of companies, products, and services.
Claim your FREE listing
Launched just three months ago. BevAtlas currently contains only three kombucha brands: LA Brewery, Gutsy Captain, and Blighty Booch. And, of course, Booch News.
There’s no charge to add your brand to this network. Simply log in and publish the core information your partners need to understand who you are, what you do, and where you operate. BevAtlas turns scattered industry information into a searchable resource, so relevant partners can connect.
The content is user-generated, so the more companies are listed, the more valuable it becomes.
The more kombucha brands are listed, the better the visibility on the Atlas among the wines, beers, whiskeys, teas, coffees, sodas and other options people are choosing to quench their thirst.
Disclaimer
The content of this article is accurate to the best of our knowledge and is presented for general informational purposes only. We have no business relationship with BevAtlas beyond the listing in their directory.
