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World Kombucha Day Interviews

I was interviewed by Hannah Crum as part of the World Kombucha day celebrations. We talk about how I first discovered kombucha, the reason I started Booch News, editing SYMBIOSIS Magazine, and my predictions for the future of the industry....

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The End of Free Kombucha?

Since the days of the dot-com boom, high-tech companies looking to attract talented workers have offered campus benefits such as state-of-the-art gyms, napping pods, ping-pong tables, and gourmet meals in the company cafeteria. Free kombucha was often seen as the...

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The Kombucha Tube Flavor Map

London’s Underground (Tube) map, designed in 1931 by Harry Beck, is a classic. His map dispensed with conventional geographical accuracy, simplifying the network and helping passengers understand it more quickly. It used only horizontal, vertical, and 45º lines, with different...

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RIP: Moss Beach Kombucha, Northern California

Statistics show that 50% of small businesses fail within five years. In October, we looked at general numbers for the kombucha industry. This is the story behind one person’s decision to move on. Moss Beach Kombucha was profiled on Booch...

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The Kombucha Flavor Map

In the Fall 2021 edition of SYMBIOSIS Magazine, KBI introduced a beautifully designed, comprehensive Kombucha Flavor Flower. Copies are available for purchase. Wheels on Fire This was the first flavor wheel for kombucha. Color-coded, adjective-rich flavor wheel circles convey the...

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Profile: Bebida Vida, Monterrey, Nuevo León, Mexico

I enjoyed finding Bebida Viva Kombucha on the shelves of the large La Comer supermarket when visiting Puerto Vallarta on vacation. So, it’s appropriate that I conclude this series of profiles of Mexican brands by interviewing Marcelo Hinojosa, the founder...

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Profile: Simbiótica Fermentación, Mexico City

Tania Góngora (a food scientist) and Fernanda (‘Fer’) Iturbide (a sociologist and marketing expert) founded Simbiótica Fermentación in Mexico City in 2017. They divide responsibility between the fermentation science and marketing of their eight-year-old company, which now employs 18 people....

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The Case for Cans

Yesterday we published a Guest Posting by Gary Leigh, the founder of GO Kombucha The Risks of Packaging Kombucha in Aluminium Cans. This article, reprinted from the Fall 2021 edition of SYMBIOSIS Magazine, features a few of the many brands...