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Profile: Mortal Kombucha, Boulder, Colorado

Becca Schepps was an athlete who was diagnosed as a Type 1 Diabetic while in her twenties. This, together with an obsession with the video game Mortal Kombat, led her to choose the brand name Mortal Kombucha and the tongue-in-cheek...

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Clubhouse: The Global Kombucha Business

I’ll be speaking next Tuesday, September 7, at 6:30 pm (Pacific) at the weekly meeting of the Asian Americans Network on the Clubhouse app. My talk will range from the basics (what *is* kombucha?) to its origins in Asia (where...

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Instagram in the UK

A recent series of posts looking at the results of the Dunroe Instagram analytics tool provided an overview of the kombucha industry worldwide, as well as trends in the industry. It was, however, apparent that the Dunroe database was incomplete,...

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Drinks Award opportunity

There is still time to enter your kombucha in the 2021 Aurora International Taste Challenge, being held in South Africa. This event was established to recognize and award food and drink excellence. The Drinks Award category includes entries from under both...

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Competitive Analysis

Following the overview of Instagram analytics and the analysis of trends in the kombucha industry, this third and final post in the series on the Dunroe analytics tool examines ways to use it for competitive analysis. For illustration purposes, we’ll...

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Instagram Trends

Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...

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Instagram Analytics

Social media sites like Facebook, Twitter, and Instagram (IG) are rich sources of information about the kombucha industry. In the past year, we’ve published reports analyzing the most active Instagram accounts as well as profiles of the Top 20. These...

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Pairing Kombucha with Food

Kombucha’s complex flavor profile offers a sober alternative to alcohol in cocktails. There’s a growing list of ‘mocktails’ that offer non-alcoholic alternative refreshments. Beyond this, many brands are taking on wine by promoting kombucha as a drink to pair with...

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Creative Financing for Kombucha Companies

It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. Every business has different needs, and no financial solution is one size fits all....