0

Book Review: Life by the Cup, by Zhena Muzyka

In Life by the Cup: Inspiration for a Purpose-Filled Life, Zhena Muzyka tells the story of her journey to build a multimillion-dollar fair trade tea company, Zhena’s Gypsy Tea. Incorporating the wisdom of her Roma Gypsy grandmother’s teachings on botanicals...

0

Symbiosis Magazine – Fall 2021

The Fall 2021 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June 2020, the second edition...

0

Profile: Aqua ViTea, Middlebury, Vermont

Aqua ViTea (rhymes with Mighty) Kombucha was founded in 2007 by Jeff Weaber who had relocated from Oregon where he’d first brewed kombucha at home in 2002 at the dawn of the commercial kombucha age. He bootstrapped the business from...

0

Profile: Mortal Kombucha, Boulder, Colorado

Becca Schepps was an athlete who was diagnosed as a Type 1 Diabetic while in her twenties. This, together with an obsession with the video game Mortal Kombat, led her to choose the brand name Mortal Kombucha and the tongue-in-cheek...

0

Clubhouse: The Global Kombucha Business

I’ll be speaking next Tuesday, September 7, at 6:30 pm (Pacific) at the weekly meeting of the Asian Americans Network on the Clubhouse app. My talk will range from the basics (what *is* kombucha?) to its origins in Asia (where...

0

Instagram in the UK

A recent series of posts looking at the results of the Dunroe Instagram analytics tool provided an overview of the kombucha industry worldwide, as well as trends in the industry. It was, however, apparent that the Dunroe database was incomplete,...

0

Drinks Award opportunity

There is still time to enter your kombucha in the 2021 Aurora International Taste Challenge, being held in South Africa. This event was established to recognize and award food and drink excellence. The Drinks Award category includes entries from under both...

0

Competitive Analysis

Following the overview of Instagram analytics and the analysis of trends in the kombucha industry, this third and final post in the series on the Dunroe analytics tool examines ways to use it for competitive analysis. For illustration purposes, we’ll...

0

Instagram Trends

Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...