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Book Review: High-Hanging Fruit, by Mark Rampolla

High-Hanging Fruit will inspire anyone for whom grabbing the low-hanging fruit is not an option. Zico Coconut Water founder Mark Rampolla argues that you can build a great business when you choose to reach higher. Launching a new category Mark...

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SYMBIOSIS Magazine – Winter 2020

The Winter 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June and the second edition...

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Eric Brown: Kombucha Reviewer

I came across a young man who is an enthusiastic kombucha reviewer. He’s collected dozens of brands from local stores and plans to publish reviews of them on his Kold Kombucha Instagram and YouTube channels. Eric Brown first tasted kombucha...

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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Rebranding riles Twitter

I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...

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Kombucha Summit Online Community

I was impressed by the Virtual Kombucha Summit held online November 16-22, 2020. The organizers have now formed an online community which gives year-round access to the presentations and discussions from VKS20 (including my talk on global kombucha trends). The...

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Environmental impact of beverage containers

Oenophile Jancis Robinson writes in the Weekend Financial Times (subscription required) about the environmental impact of beverage containers. While acknowledging that glass bottles are the material of choice for fine wines, she wonders if plastic, cans, or keg alternatives could...