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Creative Financing for Kombucha Companies

It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. Every business has different needs, and no financial solution is one size fits all....

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Tell Congress you support the KOMBUCHA Act!

Kombucha Brewers International (KBI) are calling for legislation to stabilize the kombucha industry and protect brewers. The KOMBUCHA Act (Keeping Our Manufacturers from Being Unfairly taxed while Championing Health Act), raising the level at which kombucha brewers will be subject...

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Book Review: High-Hanging Fruit, by Mark Rampolla

High-Hanging Fruit will inspire anyone for whom grabbing the low-hanging fruit is not an option. Zico Coconut Water founder Mark Rampolla argues that you can build a great business when you choose to reach higher. Launching a new category Mark...

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SYMBIOSIS Magazine – Winter 2020

The Winter 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June and the second edition...

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Eric Brown: Kombucha Reviewer

I came across a young man who is an enthusiastic kombucha reviewer. He’s collected dozens of brands from local stores and plans to publish reviews of them on his Kold Kombucha Instagram and YouTube channels. Eric Brown first tasted kombucha...

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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Rebranding riles Twitter

I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...