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Fun with Generative AI

In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...

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Starting Out: Culture Kitchn, Queens, NY

This is the sixth in the series of Booch News posts telling the stories behind new commercial kombucha brands. The inspiration for ‘Starting Out’ was NPR’s ‘How I Built This‘. Every kombucha company launched their brand in a unique way,...

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Quickbooks TV ad: Teddy’s Kombucha

The kombucha market in the USA has reached critical mass! A TV ad for the Intuit Quickbooks accounting software features a fictional kombucha company. The owner of Teddy’s Kombucha says: When I started my new kombucha business I thought there...

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Kombucha in the UK: Marketing Insights

Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...

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Brew Dr Rebrands

Another of the larger kombucha companies in the US has jumped on the rebranding bandwagon. Portland, Oregon-based Brew Dr has embraced a new design and renamed some of their flavors. Our bottles have changed and grown over the years, with...

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KKON23 Agenda

The full Agenda for the 2023 Kombucha Conference (KKON23) has been published by Kombucha Brewers International. The event takes place April 18 -20 at the Westin Long Beach. It’s the 9th of the annual events. Tickets are still available. In...