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Craft Beer Challenges

A recent question posed in the Craft Beer Professionals Facebook Group asked ‘What is currently surprising you most about our industry?’ It generated over 250 responses. Craft beer is, in many ways, the “big brother” of our industry (it started...

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Italy 2024: “The Year of Kombucha”

Thanks ROY Kombucha head Fabio Carlucci for posting about the cover story on Gambero Rosso, Italy’s leading food and beverage publisher, kicking off 2024 by featuring kombucha on its cover with the headline “The year of kombucha – Are you...

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Breaking News: KBI has a new director…

Two weeks after the surprise announcement that long-time KBI Director Hannah Crum was moving on, the organization announced a replacement. Casa de la Kombucha CEO, and KBI Board Member, Kendra Sepulveda sent her welcome letter to members today: Dear Esteemed...

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2023 Social Media Stats: Instagram

This is the sixth annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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The Challenges of Commercial Kombucha Production

A seasonal newsletter from the UK’s Happy Kombucha highlights the challenges of commercial kombucha production. In addition to what they call “ready made kombucha” Happy Kombucha sell home brew supplies, including all-important SCOBYs. They report how what seemed like insignificant...

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Breaking News: Hannah Crum is moving on…

Hannah Crum, aka “The Kombucha Mamma,” is a longtime educator and kombucha advocate. Her popular educational site, KombuchaKamp, is the most visited website in the world for kombucha information, recipes and advice. In 2014, to further her mission of “changing...