Australian-based Remedy Drinks has launched a major UK advertising campaign. Rolling out across 2,600 sites in seven major cities, the campaign features high-frequency bus and rail placements targeting commuters, vast digital screens and bespoke special builds for maximum impact, alongside...
On Tuesday, December 16, I’m one of a panel of industry experts at the online Clean Food Forum. We’ll be discussing generative AI in product development, production, and the marketing of foods and beverages including kombucha. I’ll be describing how...
The folks at Good Culture have published a comprehensive market analysis of the kombucha industry. Drawing on over a dozen market research reports, it details distinct regional consumption patterns and lists data for: Here are some sample pages from the...
Before announcing the winning brands at the World Kombucha Conference on Saturday, organizer Jordi Canet delivered an impassioned plea for kombucha companies to work together to unite and strengthen the global kombucha community. In considering the future of the kombucha...
Josh Evans leads a research group on Sustainable Food Innovation at the Danish Technical University’s Center for Biosustainability. His presentation on ‘novel ferments’ at the Stanford Fermented Food Conference detailed a project he led where astronauts on the International Space...
As with all foods, kombucha brewers are legally required to include nutritional information on their bottles and cans. The labels allow us to see the amount of calories and sugar in each brand. Fermented beverages like kefir and kombucha will...
A couple of weeks ago, the San Francisco-based NPR radio station KQED broadcast an interview with Scott Norton and Mark Ramadan, the founders of Sir Kensington’s, a condiment company. The interview was actually an older episode of the How I...
Liquid Death is a canned water brand that achieved success in the USA but was forced to withdraw from the UK after only 18 months. While success in the “saturated” water market (pun intended) is not directly relevant to kombucha,...
Back in April, 2023 I played around with ChatGPT — the generative AI program that was creating waves. This was in preparation for my presentation on AI at the KKON23 event in Long Beach. I fed AI the prompt: I...
Juliana Casale, is the Founder of Toronto-based Balloon Sparkling Water. In a recent post on LinkedIn she asked: Her post generated 104 comments and 10 reposts. Most of this discussion is relevant to kombucha brands, particularly those in the United...
