Category: Marketing

0

Kombucha in California: Part 2 of 4

Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report...

0

Kombucha in California: Part 1 of 4

Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California.  In this industry, high-quality data on the kombucha category is difficult to...

1

What’s Your Strapline?

What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....

1

Generate sales & marketing assets to promote your brand with AI

In April I gave a presentation at the KBI conference on A.I. This promised to be a …demonstration of generative AI (artificial intelligence) tools, including ChatGPT (text generation), DALLE-2, and Midjourney (images), to highlight the ways kombucha brands can use...

0

Foodtography

Jake Ahles’ presentation at KKON23 Unlock the Power of Visual Content Marketing: Boost Your Brand’s Impact, Engagement, and Sales highlighted why, in today’s highly visual world, brands need to stand out from the crowd with a powerful and engaging visual...

0

Fun with Generative AI

In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...

0

Kombucha in the UK: Marketing Insights

Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...

2

Brew Dr Rebrands

Another of the larger kombucha companies in the US has jumped on the rebranding bandwagon. Portland, Oregon-based Brew Dr has embraced a new design and renamed some of their flavors. Our bottles have changed and grown over the years, with...