The beverage race requires a lot of grit and stamina. It is about the long game and certainly not short wins. Although, every brand aspires to be the viral brand of the moment. What the alcoholic beverage industry learned in...
Denisse Padillo and Mustafa Karabiyik of Boochman Kombucha in San Francisco took to the stage at KKON24 in Reno on Thursday to share tips and tricks from their successful farmers’ market strategies — accounting for 75% of their sales. Their...
Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California. In Part 1, we shared data from a Searchabull report...
Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California. In this industry, high-quality data on the kombucha category is difficult to...
I’ve just discovered the podcast series put out by BevNet. Taste Radio covers the CPG food and beverage industry. I was impressed with the relevance of a recent episode to the kombucha industry. Expand Your ‘Luck Surface Area’ with Kelly...
What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....
In April I gave a presentation at the KBI conference on A.I. This promised to be a …demonstration of generative AI (artificial intelligence) tools, including ChatGPT (text generation), DALLE-2, and Midjourney (images), to highlight the ways kombucha brands can use...
Jake Ahles’ presentation at KKON23 Unlock the Power of Visual Content Marketing: Boost Your Brand’s Impact, Engagement, and Sales highlighted why, in today’s highly visual world, brands need to stand out from the crowd with a powerful and engaging visual...
In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...
Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...
