Category: Marketing

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Kombucha in the UK: Marketing Insights

Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...

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Brew Dr Rebrands

Another of the larger kombucha companies in the US has jumped on the rebranding bandwagon. Portland, Oregon-based Brew Dr has embraced a new design and renamed some of their flavors. Our bottles have changed and grown over the years, with...

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Exploring ChatGPT: marketing kombucha brands

The generative AI tool ChatGPT has been making waves. It’s (currently) free to use and accessible via any browser. If asked, it can generate results in multiple languages. It’s being used to write blog posts, college essays, spreadsheets, computer code,...

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Rebranding KÖE: It’s Kombucha, Only Better.

Serial re-brander KÖE, the Los Angeles-based purveyor of the “easiest drinking kombucha on the market” who debuted a rebranded website in 2019 “reflective of the marque’s refreshed image,” is, according to BevNET, preparing another “colorful rebrand” in the Spring of...

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Drinks Award opportunity

There is still time to enter your kombucha in the 2021 Aurora International Taste Challenge, being held in South Africa. This event was established to recognize and award food and drink excellence. The Drinks Award category includes entries from under both...

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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Book Review: ‘Craft Beer, Rebranded’ by CODO Design

Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...

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CBC: The science of packaging and label design

The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...