What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....
In April I gave a presentation at the KBI conference on A.I. This promised to be a …demonstration of generative AI (artificial intelligence) tools, including ChatGPT (text generation), DALLE-2, and Midjourney (images), to highlight the ways kombucha brands can use...
Jake Ahles’ presentation at KKON23 Unlock the Power of Visual Content Marketing: Boost Your Brand’s Impact, Engagement, and Sales highlighted why, in today’s highly visual world, brands need to stand out from the crowd with a powerful and engaging visual...
In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...
Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...
Another of the larger kombucha companies in the US has jumped on the rebranding bandwagon. Portland, Oregon-based Brew Dr has embraced a new design and renamed some of their flavors. Our bottles have changed and grown over the years, with...
The generative AI tool ChatGPT has been making waves. It’s (currently) free to use and accessible via any browser. If asked, it can generate results in multiple languages. It’s being used to write blog posts, college essays, spreadsheets, computer code,...
Very few people start drinking kombucha because they are happy with the ‘same old, same old.’ Our customers are, by definition, people willing to embrace new experiences, products, and tastes. As individuals, they each have reasons for making the leap...
Serial re-brander KÖE, the Los Angeles-based purveyor of the “easiest drinking kombucha on the market” who debuted a rebranded website in 2019 “reflective of the marque’s refreshed image,” is, according to BevNET, preparing another “colorful rebrand” in the Spring of...
There is still time to enter your kombucha in the 2021 Aurora International Taste Challenge, being held in South Africa. This event was established to recognize and award food and drink excellence. The Drinks Award category includes entries from under both...
