Category: Marketing

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Book Review: ‘Craft Beer, Rebranded’ by CODO Design

Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...

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CBC: The science of packaging and label design

The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...

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Effective DIY Media Outreach

The 2020 Craft Brewers Conference in San Antonio was canceled due to the COVID-19 emergency. However, CBC Online continues to offer the craft brewing community online access to information. This event is free and open to all and continues for a number...

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Influencer Marketing: Humm Kombucha on Instagram

Social media is a key way for kombucha companies to reach customers and prospects. As we’ve shown, Instagram is by far the most popular social media channel. Fully 99% of brands in our worldwide directory have an account. Social media...

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What Kombucha Labels Tell Us

Nutritional Information As with all foods, kombucha brewers are legally required to include nutritional information on their bottles and cans. This allows us to see the amount of calories and sugar in each brand. However, labels in USA differ from...