The rising popularity of kombucha
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
Category: Marketing
Marketing kombucha during the COVID-19 crisis
The Brewers Association CBC Online series of presentations featured Christina Kyriazi, VP of Marketing at Ekos, reviewing ways craft beer producers can adapt their marketing to drive revenue during the current COVID-19 crisis. The presentation content was supplemented by a...
Effective DIY Media Outreach
The 2020 Craft Brewers Conference in San Antonio was canceled due to the COVID-19 emergency. However, CBC Online continues to offer the craft brewing community online access to information. This event is free and open to all and continues for a number...
Influencer Marketing: Humm Kombucha on Instagram
Social media is a key way for kombucha companies to reach customers and prospects. As we’ve shown, Instagram is by far the most popular social media channel. Fully 99% of brands in our worldwide directory have an account. Social media...
Branding: UK Agency re-brands Equinox
There’s a fascinating two-part blog posting from the Better Brand Agency in the UK. It tells the process they engaged when Equinox Kombucha approached them as a client looking for a new brand identity. Both companies are based in the...
Unclear on the Concept? Búcha Live Branding Confusion
Alerted to a deal on Búcha Live Kombucha at the Grocery Outlet in Vallejo where bottles of shelf-stable Blood Orange are on sale for 99 cents, we checked the Twitter handle before posting a quick update on the find. Parent...
What Kombucha Labels Tell Us
Nutritional Information As with all foods, kombucha brewers are legally required to include nutritional information on their bottles and cans. This allows us to see the amount of calories and sugar in each brand. However, labels in USA differ from...
Searching for Kombucha in Bristol, England
I took advantage of a free afternoon in the wonderfully hip & eclectic city of Bristol, 100 miles west of London, to search for kombucha. While wandering the city, from the center of town out to Hotwells and back, I...
Kiwi Kompany Kombucha Kampaign Killed
Startling news from the Antipodes just in. The New Zealand Herald reports that Australian Remedy Kombucha was forced to pull an advertising campaign that featured a photo of a hand holding a bottle of their ‘booch with the text: “TELL...
Innovative Marketing — Mother Kombucha, St. Petersburg, FL
We were impressed by a recent email from Mother Kombucha listing events where they’ll have a booth selling ‘booch. Their Instagram feed features their market stall, customers and a van which does a great job advertising their brand. They note...
