Category: Marketing

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Influencer Marketing: Humm Kombucha on Instagram

Social media is a key way for kombucha companies to reach customers and prospects. As we’ve shown, Instagram is by far the most popular social media channel. Fully 99% of brands in our worldwide directory have an account. Social media...

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What Kombucha Labels Tell Us

Nutritional Information As with all foods, kombucha brewers are legally required to include nutritional information on their bottles and cans. This allows us to see the amount of calories and sugar in each brand. However, labels in USA differ from...

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Kiwi Kompany Kombucha Kampaign Killed

Startling news from the Antipodes just in. The New Zealand Herald reports that Australian Remedy Kombucha was forced to pull an advertising campaign that featured a photo of a hand holding a bottle of their ‘booch with the text: “TELL...

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Kombucha Product Photos on Instagram

After an exhaustive inventory of the pictures kombucha brewing companies post to Instagram that reviewed images of women, diverse images, creative images and those that are plain amusing, it’s time to move on to how they picture the actual product....

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Celebrating Humor on Instagram

Among the many creative Instagram pictures that kombucha companies post are some that are really funny. Here’s a selection that caught our fancy. The first couple of sets are from Kombucha Hunter. They have by far the greatest number of...