As the kombucha category continues to expand worldwide, there are several “interesting” variations on the gold standard of authentic, unpasteurized, raw kombucha coming onto the market. In the absence of a Standard of Identity for the drink, vendors are free...
The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
We were impressed by a recent email from Mother Kombucha listing events where they’ll have a booth selling ‘booch. Their Instagram feed features their market stall, customers and a van which does a great job advertising their brand. They note...
The BevNet Live Conference in Santa Monica wrapped up on Tuesday this week. It was a sold-out event with 800+ attendees. For those not able to attend, here’s reports and resources to help you catch up on the trends in...
Our recent post listed the Top 20 kombucha companies with active accounts on Twitter. Twitter was a dominant force in the social media marketing world three years ago. But things have changed. As of that June 2018, Instagram had reached...
After a couple of weeks of determined searching, Boochnews has identified nearly 300 Kombucha-related Twitter accounts. Some of these are inactive, some are followed by a mere handful of people, and some are natural food and fermentation organizations. Ignoring these,...
In my last post I reported on what I’d seen about the ‘booch scene on recent visit to the U.K. I noted the availability in High Street shops and the surprising amount of the drink that’s imported into Britain from...
I’m just back from an extended trip to the UK. I traveled the country from Bristol to Liverpool, Glasgow, Edinburgh, and London, curious to see where Kombucha was being sold. I tasted a variety of brands purchased in shops, cafes...
One thing that’s become apparent is the extent to which kombucha as a beverage is trending worldwide. This has most clearly been the case in the United States. When I started drinking kombucha seven years ago, I could only find...
