Category: Trends

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Instagram Trends

Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...

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Low-Alcohol drinks boom

Judith Evans reports in the Weekend Financial Times (subscription required) that drinks brands are looking “crack (the) code for growth in lockdown” by marketing “tempting wine, beer and spirit alternatives (to) defy sales gloom.” Booch News reported back in 2018...

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Kombucha: The Outer Limits

As the kombucha category continues to expand worldwide, there are several “interesting” variations on the gold standard of authentic, unpasteurized, raw kombucha coming onto the market. In the absence of a Standard of Identity for the drink, vendors are free...

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CBC: The science of packaging and label design

The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...