Category: Trends

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Gen Z re-discovers alcohol?

A report in today’s Financial Times (Thursday, July 3) headlined “Gen Z raises a toast in test to industry nar­rat­ive” notes that a recent study chal­lenges the view that big alcohol brands’ decline is driven by abstin­ence among the young....

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Gen Z: Sober curious or just broke?

Brewers Association CEO Bart Watson is championing a report by Bourcard Nesin, Senior Beverage Analyst at Rabobank and host of the Liquid Assets podcast. Watson proclaims: The next time you see one of those “Gen Z is Killing the Alcohol...

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Kombucha Ice Cream anyone?

Scientists in Malaysia recently studied the feasibility and potential of producing low-alcohol, instant kombucha powder through pasteurization and spray drying. They claim their study paves the way for expanding the kombucha market by catering to consumer preferences for convenience and...

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Report: The UK is now a moderation nation

A new report states that the UK is now a “moderation nation,” with a quarter of UK adults ‘zebra striping’ on every pub visit. (Meaning patrons alternate between alcoholic and no-alcohol beverages.) The report in Low No Drinker Magazine says...

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Kombucha in California: Part 4 of 4

This is the conclusion of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

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Kombucha in California: Part 3 of 4

This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

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Kombucha in California: Part 2 of 4

Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report...