Category: Trends

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Grief and Growth: Exploring the Alchemy of Kombucha Leather

Shajia Meraj’s thesis at Karachi University, Pakistan, was a groundbreaking exploration of kombucha “leather” (dried cellulose SCOBYs) in the context of sustainable textile design. Rather than viewing this material merely as an industrial substitute for animal leather, Meraj’s research, conducted...

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Gen Z re-discovers alcohol?

A report in today’s Financial Times (Thursday, July 3) headlined “Gen Z raises a toast in test to industry nar­rat­ive” notes that a recent study chal­lenges the view that big alcohol brands’ decline is driven by abstin­ence among the young....

3

Gen Z: Sober curious or just broke?

Brewers Association CEO Bart Watson is championing a report by Bourcard Nesin, Senior Beverage Analyst at Rabobank and host of the Liquid Assets podcast. Watson proclaims: The next time you see one of those “Gen Z is Killing the Alcohol...

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Kombucha Ice Cream anyone?

Scientists in Malaysia recently studied the feasibility and potential of producing low-alcohol, instant kombucha powder through pasteurization and spray drying. They claim their study paves the way for expanding the kombucha market by catering to consumer preferences for convenience and...

1

Report: The UK is now a moderation nation

A new report states that the UK is now a “moderation nation,” with a quarter of UK adults ‘zebra striping’ on every pub visit. (Meaning patrons alternate between alcoholic and no-alcohol beverages.) The report in Low No Drinker Magazine says...

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Kombucha in California: Part 4 of 4

This is the conclusion of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...