Judith Evans reports in the Weekend Financial Times (subscription required) that drinks brands are looking “crack (the) code for growth in lockdown” by marketing “tempting wine, beer and spirit alternatives (to) defy sales gloom.” Booch News reported back in 2018...
Kombucha is a rising star in the beverage world, long used by ancient cultures as medicine with recognized health benefits. The contrast with popular sodas and soft drinks couldn’t be more stark. Health Benefits of Kombucha Although human studies are...
I recently interviewed Mannanova Solutions‘ founder and president Sébastien Bureau. He spent several years as VP of R&D for Rise Kombucha, the biggest Kombucha company in Canada, and played a critical role in its growth. He left in 2014 to...
The inaugural edition of SYMBIOSIS magazine came out earlier this month. SYMBIOSIS is the official Journal of Kombucha Brewers International — a trade publication for the industry. The first edition featured my report on Worldwide Kombucha Trends based on the...
As the kombucha category continues to expand worldwide, there are several “interesting” variations on the gold standard of authentic, unpasteurized, raw kombucha coming onto the market. In the absence of a Standard of Identity for the drink, vendors are free...
The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
We were impressed by a recent email from Mother Kombucha listing events where they’ll have a booth selling ‘booch. Their Instagram feed features their market stall, customers and a van which does a great job advertising their brand. They note...
The BevNet Live Conference in Santa Monica wrapped up on Tuesday this week. It was a sold-out event with 800+ attendees. For those not able to attend, here’s reports and resources to help you catch up on the trends in...
Our recent post listed the Top 20 kombucha companies with active accounts on Twitter. Twitter was a dominant force in the social media marketing world three years ago. But things have changed. As of that June 2018, Instagram had reached...
