Category: Trends

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Low-Alcohol drinks boom

Judith Evans reports in the Weekend Financial Times (subscription required) that drinks brands are looking “crack (the) code for growth in lockdown” by marketing “tempting wine, beer and spirit alternatives (to) defy sales gloom.” Booch News reported back in 2018...

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Kombucha: The Outer Limits

As the kombucha category continues to expand worldwide, there are several “interesting” variations on the gold standard of authentic, unpasteurized, raw kombucha coming onto the market. In the absence of a Standard of Identity for the drink, vendors are free...

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CBC: The science of packaging and label design

The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...

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Reports from the BevNet Live Conference

The BevNet Live Conference in Santa Monica wrapped up on Tuesday this week. It was a sold-out event with 800+ attendees. For those not able to attend, here’s reports and resources to help you catch up on the trends in...

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Kombucha on Instagram

Our recent post listed the Top 20 kombucha companies with active accounts on Twitter. Twitter was a dominant force in the social media marketing world three years ago. But things have changed. As of that June 2018, Instagram had reached...