A report in today’s Financial Times (Thursday, July 3) headlined “Gen Z raises a toast in test to industry narrative” notes that a recent study challenges the view that big alcohol brands’ decline is driven by abstinence among the young....
Brewers Association CEO Bart Watson is championing a report by Bourcard Nesin, Senior Beverage Analyst at Rabobank and host of the Liquid Assets podcast. Watson proclaims: The next time you see one of those “Gen Z is Killing the Alcohol...
Back in April, 2023 I played around with ChatGPT — the generative AI program that was creating waves. This was in preparation for my presentation on AI at the KKON23 event in Long Beach. I fed AI the prompt: I...
Scientists in Malaysia recently studied the feasibility and potential of producing low-alcohol, instant kombucha powder through pasteurization and spray drying. They claim their study paves the way for expanding the kombucha market by catering to consumer preferences for convenience and...
A new report states that the UK is now a “moderation nation,” with a quarter of UK adults ‘zebra striping’ on every pub visit. (Meaning patrons alternate between alcoholic and no-alcohol beverages.) The report in Low No Drinker Magazine says...
We first reported on the Kombucha Warehouse in May 2023. The company is now two years old. I took advantage of a trip back to the UK to meet founding brothers Jack and Jordan Sotoriou in person at their facility...
The BBC report that across Ireland, while the pub is still a key part of the social fabric, drinking culture in the country has changed a lot in the past two decades. Specifically, the stereotype of the booze-lovin’ Irish drinker...
This is the conclusion of the four-part series of posts looking at the kombucha category and consumers in California. In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...
This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California. In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...
Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California. In Part 1, we shared data from a Searchabull report...
