Category: Trends

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Kombucha in California: Part 4 of 4

This is the conclusion of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

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Kombucha in California: Part 3 of 4

This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

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Kombucha in California: Part 2 of 4

Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report...

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Kombucha in California: Part 1 of 4

Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California.  In this industry, high-quality data on the kombucha category is difficult to...

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The Kombucha Fad – Redux

The Weekend Financial Times, in a review of the new book A History of Women in 101 Objects by Annabelle Hirsch, mentions the bizarre trend, early in the 20th century, to market the ‘wonder element’ of radioactive radium in foods...

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The BBC Radio 4 Food Program

In this BBC Radio 4 program, broadcast on October 8th, host Jaega Wise talks to two finalists in the BBC Food & Farming Awards drinks category and investigates the health claims of kombucha. The Old Tree Brewery, Brighton We profiled...

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Fun with Generative AI

In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...