Category: Trends

0

Kombucha in California: Part 4 of 4

This is the conclusion of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

0

Kombucha in California: Part 3 of 4

This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report on the California kombucha category over four years. The report showed...

0

Kombucha in California: Part 2 of 4

Changing consumer interests benefit brands that focus on wellness over health This is a continuation of the four-part series of posts looking at the kombucha category and consumers in California.  In Part 1, we shared data from a Searchabull report...

0

Kombucha in California: Part 1 of 4

Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California.  In this industry, high-quality data on the kombucha category is difficult to...

0

The Kombucha Fad – Redux

The Weekend Financial Times, in a review of the new book A History of Women in 101 Objects by Annabelle Hirsch, mentions the bizarre trend, early in the 20th century, to market the ‘wonder element’ of radioactive radium in foods...

0

The BBC Radio 4 Food Program

In this BBC Radio 4 program, broadcast on October 8th, host Jaega Wise talks to two finalists in the BBC Food & Farming Awards drinks category and investigates the health claims of kombucha. The Old Tree Brewery, Brighton We profiled...

0

Fun with Generative AI

In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...

1

Exploring ChatGPT: marketing kombucha brands

The generative AI tool ChatGPT has been making waves. It’s (currently) free to use and accessible via any browser. If asked, it can generate results in multiple languages. It’s being used to write blog posts, college essays, spreadsheets, computer code,...

0

Profile: Paper & Tea, Berlin, Germany

I’ve been curious about the growing popularity of quality teas worldwide, wondering if they signify an opportunity for kombucha brands to appeal to some of the same consumers. My review of The Republic of Tea noted the origins of this...