Category: Industry News

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Virtual KombuchaKon – Day 1

The Virtual KombuchaKon 2020 replaced the canceled in-person meeting scheduled for Long Beach last April. On Day One, KBI President Hannah Crum welcomed over 70 brewers from around the world with an appreciation of the resilience it takes to bounce-back...

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SYMBIOSIS Magazine – Fall 2020

The Fall 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June. All editions have an...

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KBI Introduces Code of Practice

A Code of Practice for the kombucha industry We interviewed Hannah Crum, the president of Kombucha Brewers International (KBI), the trade association committed to promoting and protecting commercial kombucha brewers around the world. On Monday of this week, KBI released...

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2019 Social Media Stats: Twitter

Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...

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2019 Social Media Stats: Facebook

Facebook is the second most popular social platform for kombucha brands after Instagram. Well over 90% of brands promote themselves on Instagram, while 80% have a Facebook page. Twitter is a distant third, with only 18% of brands in our...

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2019 Social Media Stats: Instagram

At the end of 2018, we published the results of an informal survey of kombucha brands on social media. We reviewed the stats for the number of posts and followers, or likes, on Twitter, Facebook, and Instagram from 140 brands....

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Exclusive: GTs Kombucha plans European expansion

Booch News is able to reveal that category leader GTs Kombucha will soon be available in Europe. In an exclusive interview, Peter Groverman, CEO of international wellness-products distributor Grovara, detailed plans for GTs Kombucha to made available in Iceland, Britain...