Category: Industry News

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2020 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...

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2020 Social Media Stats: Instagram

This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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Virtual KombuchaKon – Day 2

Following Day 1 of the conference, the second day of the Virtual Kombucha Conference started with a members-only meeting. Hannah Crum then welcomed all attendees for a review and discussion of the KBI Code of Practice. Kombucha Code of Practice...

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Virtual KombuchaKon – Day 1

The Virtual KombuchaKon 2020 replaced the canceled in-person meeting scheduled for Long Beach last April. On Day One, KBI President Hannah Crum welcomed over 70 brewers from around the world with an appreciation of the resilience it takes to bounce-back...

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SYMBIOSIS Magazine – Fall 2020

The Fall 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June. All editions have an...