Category: Industry News

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Tell Congress you support the KOMBUCHA Act!

Kombucha Brewers International (KBI) are calling for legislation to stabilize the kombucha industry and protect brewers. The KOMBUCHA Act (Keeping Our Manufacturers from Being Unfairly taxed while Championing Health Act), raising the level at which kombucha brewers will be subject...

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Book Review: High-Hanging Fruit, by Mark Rampolla

High-Hanging Fruit will inspire anyone for whom grabbing the low-hanging fruit is not an option. Zico Coconut Water founder Mark Rampolla argues that you can build a great business when you choose to reach higher. Launching a new category Mark...

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SYMBIOSIS Magazine – Winter 2020

The Winter 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June and the second edition...

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2020 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...

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2020 Social Media Stats: Instagram

This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...