Category: Instagram

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Competitive Analysis

Following the overview of Instagram analytics and the analysis of trends in the kombucha industry, this third and final post in the series on the Dunroe analytics tool examines ways to use it for competitive analysis. For illustration purposes, we’ll...

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Instagram Trends

Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...

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Instagram Analytics

Social media sites like Facebook, Twitter, and Instagram (IG) are rich sources of information about the kombucha industry. In the past year, we’ve published reports analyzing the most active Instagram accounts as well as profiles of the Top 20. These...

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2020 Social Media Stats: Instagram

This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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2019 Social Media Stats: Instagram

At the end of 2018, we published the results of an informal survey of kombucha brands on social media. We reviewed the stats for the number of posts and followers, or likes, on Twitter, Facebook, and Instagram from 140 brands....

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Kombucha Tasting Notes – Part 1

When preparing to launch Booch News last October, we considered publishing a ‘booch version of Wine Spectator or the esteemed Jancis Robinson’s wine appreciation column in the Financial Times. These oenophiles offer expert ratings, reviews, tasting notes, scores, prices and...