At the end of 2018, we published the results of an informal survey of kombucha brands on social media. We reviewed the stats for the number of posts and followers, or likes, on Twitter, Facebook, and Instagram from 140 brands....
“ Juneshine’s fundraising strategy goes beyond identifying social media influencers. Instead, the company seeks out “disruptive” athletes and creative types that “embody the culture” and brand identity Juneshine is working to build — one that is focused around delivering “an...
As we hinted at the end of Part 1, we found the “whale” of a site. This is by far the most comprehensive product review and tasting notes site we’ve seen. Ladies and gentlemen, meet… The Kombucha Hunter This full-featured...
When preparing to launch Booch News last October, we considered publishing a ‘booch version of Wine Spectator or the esteemed Jancis Robinson’s wine appreciation column in the Financial Times. These oenophiles offer expert ratings, reviews, tasting notes, scores, prices and...
Continuing our review of pictures of the production side of commercial kombucha companies, we come to the bottling process. For most home brewers this involves a funnel and some recycled bottles. A home brew bottle is being filled in the...
All home brewers are familiar with the look, smell and texture of the SCOBY that transforms sweet tea into fermented kombucha. What is a SCOBY? A SCOBY is a “Symbiotic Culture of Bacteria and Yeast”. It’s also been called the...
Our last post highlighted the glass jars, oak barrels and small stainless steel tanks used by small batch kombucha breweries. Small batch does not necessarily mean low volume. Both GTs and Health-Ade brew vast quantities in small batches. This article...
We’ve found fascinating pictures on Instagram taken inside kombucha breweries. As home brewers, it’s great to see how the commercial companies make their ‘booch. We’ll be sharing pictures from various stages of the brewing process, from Scoby’s to bottling. Also...
The single most common image found when we surveyed Kombucha company Instagram feeds is, hands down, pictures of people holding ‘booch. Here’s a sample of 72 handy images. Can you spot your favorite brand? Some companies go the extra mile...
After an exhaustive inventory of the pictures kombucha brewing companies post to Instagram that reviewed images of women, diverse images, creative images and those that are plain amusing, it’s time to move on to how they picture the actual product....
