Instagram in the UK

A recent series of posts looking at the results of the Dunroe Instagram analytics tool provided an overview of the kombucha industry worldwide, as well as trends in the industry. It was, however, apparent that the Dunroe database was incomplete, so we sent over the Booch News Worldwide Directory listing and they added all of the English-language Instagram accounts in our industry.

We are now able to report on the most active accounts in the UK.

The UK Top 20

This table highlights the ‘pure-play’ kombucha accounts with the largest number of followers. We’ve removed companies such as The Gut Stuff and Rude Health who make many other products in addition to ‘booch that attract Instagram followers.

Source:, Aug 18, 2021

These are the number of followers recorded by Dunroe for August 18, 2021, listing the percent and absolute number change over the previous 30 days. Equinox, Jarr, and Fix8 lead with double-digit numbers of followers. There are almost 150,000 followers of the top 20 brands.

Assuming there’s no overlap (each person just follows one account) if everyone drank just one 16oz serving a day that’s 18,750 gallons daily consumption. [Data courtesy of the Booch News Department of Meaningless Statistics.]

Popular brands

Looking at the accounts which added the largest number of followers over the past year shows the brands that surged in popularity. Go Kombucha and the rebranded Hip Pop almost doubled the number of their Instagram followers. The brand with the largest percent increase was We Are Kombucha who only started posting last October. Starting from a small base gives them the advantage. This makes Go Kombucha’s achievement, as one of the UK’s oldest-established brands, all the more remarkable. Both Hip Pop and You + I show the impact a new name can have on Instagram popularity. Equinox, the leader of the pack, actually lost 66 followers over the past year. As we’ve noted before, this might be as a result of a conscious decision to ‘prune’ fake followers and bot accounts.

Source: Aug 2020 – Aug 2021

These 20 brands added over 26,000 new followers over the past year.


The content of this article is accurate to the best of our knowledge and is presented for general informational purposes only. The opinions are those of the editor. We have absolutely no affiliate relationship with any of the people and organizations listed.

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