Category: Social Media

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Competitive Analysis

Following the overview of Instagram analytics and the analysis of trends in the kombucha industry, this third and final post in the series on the Dunroe analytics tool examines ways to use it for competitive analysis. For illustration purposes, we’ll...

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Instagram Trends

Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...

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Instagram Analytics

Social media sites like Facebook, Twitter, and Instagram (IG) are rich sources of information about the kombucha industry. In the past year, we’ve published reports analyzing the most active Instagram accounts as well as profiles of the Top 20. These...

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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Rebranding riles Twitter

I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...

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2020 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...

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2020 Social Media Stats: Instagram

This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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2019 Social Media Stats: Twitter

Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...