Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...
Facebook is the second most popular social platform for kombucha brands after Instagram. Well over 90% of brands promote themselves on Instagram, while 80% have a Facebook page. Twitter is a distant third, with only 18% of brands in our...
At the end of 2018, we published the results of an informal survey of kombucha brands on social media. We reviewed the stats for the number of posts and followers, or likes, on Twitter, Facebook, and Instagram from 140 brands....
Alerted to a deal on Búcha Live Kombucha at the Grocery Outlet in Vallejo where bottles of shelf-stable Blood Orange are on sale for 99 cents, we checked the Twitter handle before posting a quick update on the find. Parent...
“ Juneshine’s fundraising strategy goes beyond identifying social media influencers. Instead, the company seeks out “disruptive” athletes and creative types that “embody the culture” and brand identity Juneshine is working to build — one that is focused around delivering “an...
As we hinted at the end of Part 1, we found the “whale” of a site. This is by far the most comprehensive product review and tasting notes site we’ve seen. Ladies and gentlemen, meet… The Kombucha Hunter This full-featured...
When preparing to launch Booch News last October, we considered publishing a ‘booch version of Wine Spectator or the esteemed Jancis Robinson’s wine appreciation column in the Financial Times. These oenophiles offer expert ratings, reviews, tasting notes, scores, prices and...
Continuing our review of pictures of the production side of commercial kombucha companies, we come to the bottling process. For most home brewers this involves a funnel and some recycled bottles. A home brew bottle is being filled in the...
All home brewers are familiar with the look, smell and texture of the SCOBY that transforms sweet tea into fermented kombucha. What is a SCOBY? A SCOBY is a “Symbiotic Culture of Bacteria and Yeast”. It’s also been called the...
Our last post highlighted the glass jars, oak barrels and small stainless steel tanks used by small batch kombucha breweries. Small batch does not necessarily mean low volume. Both GTs and Health-Ade brew vast quantities in small batches. This article...
