2025 Social Media Stats: Facebook
This is the eighth in our annual series of social media stats for kombucha brands. It follows yesterday’s report on Instagram stats.
Facebook is the second-most-popular platform for kombucha brands, after Instagram.
At the end of 2018, we published our initial informal survey of kombucha brands’ social media presence. At the time, we reviewed the stats for Facebook ‘Likes’ of a small group of 140 brands. 65% of these brands had a company page.
The 2019 survey selected the top 20 brands from 1,400 listed in the Booch News Worldwide Directory at the time. In 2020, the survey covered over 1,700 brands. By the time of the 2021 survey, the number of kombucha brands worldwide had grown to over 2,000. By December 2022, we were tracking 2,629 brands. At the end of 2023, we tracked 2,688. And at the end of 2024, this number had actually declined to 2,680 brands. Now, at the end of 2025, we track 2,858 brands.
Of these 60%, 1,175 brands have a Facebook page. However, 730 have not updated their page in the past year. So, in actuality, only 33% of all kombucha brands (953 companies) worldwide were active on Facebook in 2025.
2025 Leader Board
This table shows the 20 leading kombucha companies. As in previous years, we’ve removed companies that make products in addition to ‘booch that attract followers. NOTE: Facebook has stopped displaying exact numbers and now shows them rounded to the nearest thousand.
There are only three brands with more than 100,000 Likes. The majority have under 5,000. For what it’s worth, the 1,175 brands in the Directory with a Facebook page collected a total of 8,875,737 Likes — adding another 3.8 million kombucha fans over the year. A 75% increase! Some perspective: Coke has 108 million Facebook followers. There is so much upside potential as people switch from sugar-laden sodas!
Year-over-year changes
This table shows the percentage change in the number of Likes for the 2025 Leaders over the past year.
The trend we first reported in 2019 is still apparent. Facebook has been a static or declining platform for most brands. Only five brands increased their numbers, while most remained flat or decreased.
It’s been noted that the decline in Facebook’s reach poses challenges for businesses and content creators seeking to engage their target audience. This is due to algorithm changes, content saturation, and demographic shifts. Brands that continue to invest in the platform should consider paid ‘boosting’ and active engagement with user comments.
Facebook and Instagram
Comparing the number of Followers / Likes for the consolidated list of Leaders in each category shows the weighting of consumers who support each brand on each social media platform. This no doubt reflects where these brands invest their marketing resources.
Here are those who have more Followers on Instagram:
Here are those with more Facebook Likes:
Disclaimer
The content of this article is accurate to the best of our knowledge and is presented for general informational purposes only. Data is current as of Dec 20, 2025, and was sourced from the Booch News Instagram Analysis and Worldwide Directory. The opinions are those of the editor. Please send corrections or questions to ian@boochnews.com. Comments are welcome.
