Tagged: kombucha

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Symbiosis Magazine – Fall 2021

The Fall 2021 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June 2020, the second edition...

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Competitive Analysis

Following the overview of Instagram analytics and the analysis of trends in the kombucha industry, this third and final post in the series on the Dunroe analytics tool examines ways to use it for competitive analysis. For illustration purposes, we’ll...

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Virtual KombuchaKon – Day 2

Following Day 1 of the conference, the second day of the Virtual Kombucha Conference started with a members-only meeting. Hannah Crum then welcomed all attendees for a review and discussion of the KBI Code of Practice. Kombucha Code of Practice...

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Virtual KombuchaKon – Day 1

The Virtual KombuchaKon 2020 replaced the canceled in-person meeting scheduled for Long Beach last April. On Day One, KBI President Hannah Crum welcomed over 70 brewers from around the world with an appreciation of the resilience it takes to bounce-back...

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Book Review: ‘Craft Beer, Rebranded’ by CODO Design

Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...

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2019 Social Media Stats: Twitter

Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...