Tagged: kombucha

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Virtual KombuchaKon – Day 2

Following Day 1 of the conference, the second day of the Virtual Kombucha Conference started with a members-only meeting. Hannah Crum then welcomed all attendees for a review and discussion of the KBI Code of Practice. Kombucha Code of Practice...

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Virtual KombuchaKon – Day 1

The Virtual KombuchaKon 2020 replaced the canceled in-person meeting scheduled for Long Beach last April. On Day One, KBI President Hannah Crum welcomed over 70 brewers from around the world with an appreciation of the resilience it takes to bounce-back...

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Book Review: ‘Craft Beer, Rebranded’ by CODO Design

Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...

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2019 Social Media Stats: Twitter

Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...

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Kombucha: Happening in America

One thing that’s become apparent is the extent to which kombucha as a beverage is trending worldwide. This has most clearly been the case in the United States. When I started drinking kombucha seven years ago, I could only find...