The UK publication KamCity (“News, tools and tips for Key Account Managers”) reports that Carlsberg Britvic’s Soft Drinks Review for 2025 highlights an increase in soft drink sales, with further opportunities (including for kombucha) ahead. The report sees opportunity in...
Last December we profiled Lydia of Living Full Kombucha who shared her compelling start-up story on Instagram. Living Full recently posted another compelling message to Instagram – celebrating the diversity of the customers who frequent their taproom. This is something...
Building on an earlier round of experiments, UK fermentation experts Jo Webster and Caroline Gilmartin extended the range of commercial kombucha brands they tested from 12 to 16. Jo and Caroline conducted a rigorous “citizen science” experiment to determine if...
Bristol, UK-based Caroline Gilmartin has a PhD in microbial genetics and champions the importance of fermented foods and gut health. She runs fermentation workshops and explains the science behind fermentation. She has a Substack newsletter and Instagram and is a...
I was intrigued to see what a new Instagram follower — ‘rating.drink‘ — was all about. Annie posts “dumb daily reviews & bad photos of canned drinks” from New York City. Along with reviews of GTs Gratitude, Bear’s Fruit Blueberry...
Since the days of the dot-com boom, high-tech companies looking to attract talented workers have offered campus benefits such as state-of-the-art gyms, napping pods, ping-pong tables, and gourmet meals in the company cafeteria. Free kombucha was often seen as the...
Very few people start drinking kombucha because they are happy with the ‘same old, same old.’ Our customers are, by definition, people willing to embrace new experiences, products, and tastes. As individuals, they each have reasons for making the leap...
I came across a young man who is an enthusiastic kombucha reviewer. He’s collected dozens of brands from local stores and plans to publish reviews of them on his Kold Kombucha Instagram and YouTube channels. Eric Brown first tasted kombucha...
Oenophile Jancis Robinson writes in the Weekend Financial Times (subscription required) about the environmental impact of beverage containers. While acknowledging that glass bottles are the material of choice for fine wines, she wonders if plastic, cans, or keg alternatives could...
Kombucha is a rising star in the beverage world, long used by ancient cultures as medicine with recognized health benefits. The contrast with popular sodas and soft drinks couldn’t be more stark. Health Benefits of Kombucha Although human studies are...
