Category: In The News

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Remedy Launches UK Advertising Campaign

Australian-based Remedy Drinks has launched a major UK advertising campaign. Rolling out across 2,600 sites in seven major cities, the campaign features high-frequency bus and rail placements targeting commuters, vast digital screens and bespoke special builds for maximum impact, alongside...

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Kombucha at 37,000 feet

Kudos to Duff McDonald for having his Audible audiobook Kombucha Curious: How A Drink Transformed my Life featured on the American Airlines playlist. I spent the last week in New York visiting my daughter, and caught a flight to London...

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World Kombucha Awards

On October 26, 2024, the Casino Theater in Caldes de Montbui, Barcelona, hosted the 2nd edition of the World Kombucha Awards, an event led by Jordi Canet, Director of the WKA. The ceremony included distinguished guests such as Kendra Sepulveda,...

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The Mainstreaming of Moderation

The London Financial Times published an editorial on August 24 reporting that “Abste­mi­ous Gen­er­a­tion Z is help­ing to boost no- and low-alco­hol drinks.” They note that, globally, sales of alcoholic drinks have fallen, and that no-alco­hol beverages are where much...

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Celebrating the Women of Kombucha

In the Fall 2021 edition of SYMBIOSIS Magazine, KBI celebrated Women of Kombucha: Despite the fact that women were the first alewives and brewsters in many societies, craft beverages have long been dominated by men. With the rise of the...

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World Kombucha Day Interviews

I was interviewed by Hannah Crum as part of the World Kombucha day celebrations. We talk about how I first discovered kombucha, the reason I started Booch News, editing SYMBIOSIS Magazine, and my predictions for the future of the industry....