Remedy Launches UK Advertising Campaign
Australian-based Remedy Drinks has launched a major UK advertising campaign.
Rolling out across 2,600 sites in seven major cities, the campaign features high-frequency bus and rail placements targeting commuters, vast digital screens and bespoke special builds for maximum impact, alongside a major London Underground and Canary Wharf takeover, delivering standout and unmissable visibility.
This campaign is further powered by a major sampling activation, with more than 70,000 cans of Remedy set to be distributed across five cities, driving widespread first-hand trial. The activity will be amplified through a considered mix of influencer partnerships, PR, and in-store media, as well as owned social and email marketing to extend reach and frequency nationwide..
“Remedy is here to change the way people think and feel about soft drinks,” says Jo Alexander, Head of Marketing UK & Europe at Remedy. “Functional drinks have seen rapid growth over the past five years, with the UK kombucha grocery category worth more than £42 million and growing at almost 30% year-on-year.
Campaign goals
The campaign goals were outlined by the head of marketing:
“Remedy is here to change the way people think and feel about soft drinks,” says Jo Alexander, head of marketing UK & Europe at Remedy. “Functional drinks have seen rapid growth over the past five years, with the UK kombucha grocery category worth more than £42 million and growing at almost 30% year-on-year .
“Remedy is the clear category leader, holding 34% of UK kombucha sales, more than double the size of the nearest competitor. With its no-sugar, great-tasting range, Remedy isn’t just leading the market – it’s driving it, as the only brand making major investments in large-scale, awareness-building marketing.
“This campaign marks our biggest investment to date and is designed to drive awareness and trial at scale, through repeated high-impact messaging that ensures Remedy shows up in a truly unmissable way. It’s also building on proven performance – including a record £1.4 million of retail sales delivered in four weeks as a result of our last London OOH campaign.”
Remedy’s previous OOH campaign, which took place in London in June 2025, drove an uplift of 24% month-on-month in London vs the rest of UK Grocery retail.
“Taste is still the number one driver in soft drinks choice, but 82% of consumers now see high-sugar drinks as harmful,” continues Alexander. “That creates a clear opportunity for brands that can deliver on both great taste and better-for-you credentials.
“That’s exactly where Remedy stands out – and we see significant headroom to continue growing as a leading healthier drink brand in the UK.
– Retail Times, January 21, 2026
Origins
Since its founding in 2012 in the kitchen of Sarah and Emmet Condon in Melbourne, Australia, Remedy has diversified from zero-sugar and shelf-stable kombucha into Remedy Sodaly, an all-natural soft drink alternative, Remedy Ginger Beer, Remedy Shots 60ml functional shots, Remedy KICK, a natural energy drink, and Remedy Switchel ACV, an apple cider vinegar hydration tonic.
The kombucha is fermented in small batches for 30 days. It is not pasteurized, and self-stable “because we brew out 100% of the sugar required to kickstart the fermentation process, meaning there is no risk of re-fermentation on the shelf.”
The beverage is sweetened with erythritol (produced from corn) and stevia extract.
Global expansion
Remedy Drinks claims to be the #1 market share leader in Australia, the #1 brand in the U.K., the #3 brand in Canada (and the fastest-growing), and the fastest-growing Kombucha brand in the USA, where it is expected to surpass 10,000 retail shops. The company’s distribution is driven by retail partners Walmart, Costco, Kroger, Target, and Albertsons. Remedy has also launched into non-traditional retail channels including on-the-go airport stores, and Carnival Cruise Lines.
