Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California. In this industry, high-quality data on the kombucha category is difficult to...
In June 2020, we published A Statistical Analysis of Kombucha Brands in the USA, when there were 1,626 brands in the Booch News Worldwide Directory. Now, three-and-a-half years later, there are an additional 1,100 worldwide. During that time, there was...
The Weekend Financial Times, in a review of the new book A History of Women in 101 Objects by Annabelle Hirsch, mentions the bizarre trend, early in the 20th century, to market the ‘wonder element’ of radioactive radium in foods...
In this BBC Radio 4 program, broadcast on October 8th, host Jaega Wise talks to two finalists in the BBC Food & Farming Awards drinks category and investigates the health claims of kombucha. The Old Tree Brewery, Brighton We profiled...
In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...
The generative AI tool ChatGPT has been making waves. It’s (currently) free to use and accessible via any browser. If asked, it can generate results in multiple languages. It’s being used to write blog posts, college essays, spreadsheets, computer code,...
I’ve been curious about the growing popularity of quality teas worldwide, wondering if they signify an opportunity for kombucha brands to appeal to some of the same consumers. My review of The Republic of Tea noted the origins of this...
While France is stereotypically the land of black coffee and Gitaines, there are early indications tastes are changing. On a recent visit to La Rochelle, I was delighted to discover not one, but two shops selling premium teas. The French...
Yesterday’s post was a general overview of the Dunroe Instagram analytics tool that briefly mentioned ways it can be used to spot trends in the industry. Here’s a more detailed look. It’s valuable to spot recent trends to the extent...
Judith Evans reports in the Weekend Financial Times (subscription required) that drinks brands are looking “crack (the) code for growth in lockdown” by marketing “tempting wine, beer and spirit alternatives (to) defy sales gloom.” Booch News reported back in 2018...
