Category: Marketing

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Celebrating Humor on Instagram

Among the many creative Instagram pictures that kombucha companies post are some that are really funny. Here’s a selection that caught our fancy. The first couple of sets are from Kombucha Hunter. They have by far the greatest number of...

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Celebrating Creativity on Instagram

Booch News has selected some of the most creative images posted by kombucha companies to Instagram. Unlike our recent  babes on the beach article, we don’t need to limit our selection for fear of offending anyone. So here’s an extensive...

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Celebrating diversity on Instagram

The previous postings in this series took Kombucha companies to task for the images they post to their Instagram accounts. We noted the lack of diversity in many of the accounts, and looked at prevalence of sexually suggestive photographs. This...

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Announcing: The Kombucha Shop on Shark Tank

It’s exciting to see that The Kombucha Shop will pitch their homebrew supplies on ABC’s Shark Tank at 9:00pm this Sunday Nov 18.   Now, if only they could polish their Twitter feed which hasn’t seen an update since March...

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Kombucha on Facebook

Recent posts listed the Top 20 kombucha companies on Twitter and Instagram. Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. It’s a channel that appeals to a wide range people,...

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Brand Confusion #2

This is a quick follow-up to yesterday’s post highlighting the issue of online Brand Confusion for certain Kombucha companies.   It creates confusion if there’s more than one Facebook account for a company.   Here’s a two examples we came...

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Brand Confusion

Fake news? I was looking at the Facebook pages of various Kombucha companies to add to our blog posts on Twitter and Instagram when I came across the Lo Bros Facebook page. l was surprised to see it lists lovekombucha.co.uk as...

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Kombucha on Instagram

Our recent post listed the Top 20 kombucha companies with active accounts on Twitter. Twitter was a dominant force in the social media marketing world three years ago. But things have changed. As of that June 2018, Instagram had reached...