A recent question posed in the Craft Beer Professionals Facebook Group asked ‘What is currently surprising you most about our industry?’ It generated over 250 responses. Craft beer is, in many ways, the “big brother” of our industry (it started...
Kombucha showing signs of search recovery in the Golden State This is the first in a series of posts looking at the kombucha category and consumers in California. In this industry, high-quality data on the kombucha category is difficult to...
Very few people start drinking kombucha because they are happy with the ‘same old, same old.’ Our customers are, by definition, people willing to embrace new experiences, products, and tastes. As individuals, they each have reasons for making the leap...
Following Day 1 of the conference, the second day of the Virtual Kombucha Conference started with a members-only meeting. Hannah Crum then welcomed all attendees for a review and discussion of the KBI Code of Practice. Kombucha Code of Practice...
