Profile: Stacy Jurich, Grassroots Advisor

This is the second part of an interview with Stacy Jurich, the founder of Boochy Mama’s Kombucha. In Part 1, she talked about her kombucha company. She is also a small business coach.

As a successful business owner, Stacy is often asked for advice by other nascent entrepreneurs. She loves working one-on-one with others and offers reasonably priced coaching and workshop sessions.

People know of her success with Boochy Mama’s and ask about the nuts and bolts of starting and running a business, from hiring to paperwork to financing.

Her coaching company — Grassroots Advising — formalizes this. She promotes “an authentic approach to creative business solutions and start-up support,” advising people who:

  • Might be thinking about quitting their job to start a business.
  • Want a fresh perspective on a current business.
  • Are ready for some tips on managing both a company and a family.

Stacy is passionate about helping others:

I love talking to folks about their big, crazy, brilliant business ideas and helping them take steps toward making those goals a reality.

Her workshops for people with a business concept are designed to help them launch. Students in her class are guided to gain clarity about their business ideas, discuss their concepts, outline their business model, and prepare the first steps to launch. At the end of the class, students leave with content for business cards, a website landing page, information on how to register their business, and the confidence to launch.

Her own path involved working two jobs when she bootstrapped Boochy Mama and only quit those after 18 months. She built her business organically – out of passion, with minimal start-up capital, using resources wisely, and scaling up as the business called for it. Doing so taught her to recognize and honor the ebb and flow of most aspects of entrepreneurship.

She counsels that the ‘grassroots’ approach prioritizes the efficient use of resources. Initially, she relied on business credit card funds but managed debt carefully and built her credit score to qualify for additional support. In her experience, running a business is like playing a strategic board game, where critical thinking and problem-solving skills are needed continuously. She sees organization as the key to progress and efficiency, offering help with workflow management, organizing and creating internal documents, and time management.

Stacy says people don’t need to become bogged down in convoluted business plans. I agree, and recommend checking out Jim Horan’s book, The One-Page Business Plan.


Listen to the podcast to hear Stacy tell the story of Grassroots Advising.

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