Kiwi Kompany Kombucha Kampaign Killed
Startling news from the Antipodes just in.
The New Zealand Herald reports that Australian Remedy Kombucha was forced to pull an advertising campaign that featured a photo of a hand holding a bottle of their ‘booch with the text: “TELL SUGAR TO GET FRUCT”.
The company argued that the slogan “TELL SUGAR TO GET FRUCT” was a bold way of saying “no” to sugar, it did not depict the actual word “fuck” and “
“Especially given the spelling of ‘
However, the New Zealand Advertising Standards Authority complaints board disagreed and said the average Kiwi
Since the advertisement was located in public places, such as shopping malls, giving unrestricted access for anyone in the vicinity, including children the ads by the Kiwi Kombucha Kompany