Innovative Marketing — Mother Kombucha, St. Petersburg, FL

We were impressed by a recent email from Mother Kombucha listing events where they’ll have a booth selling ‘booch.

Their Instagram feed features their market stall, customers and a van which does a great job advertising their brand. They note that growler refills have made up the majority of their farmer’s market sales. They’ve built up a healthy 5,787 Instagram followers by adding event names and hashtags in their posts.

The email also highlighted the stores where people in the region can find their product.

By being active in their local community, Mother Kombucha are building a strong regional brand.

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