Another of the larger kombucha companies in the US has jumped on the rebranding bandwagon. Portland, Oregon-based Brew Dr has embraced a new design and renamed some of their flavors. Our bottles have changed and grown over the years, with...
I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...
Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...
The online Craft Brewers Conference continued with a presentation by design and marketing experts CODO Design describing a scientific approach to packaging: Using Science to See What Packaging Works and How Your Brewery Can Sell More Beer. This 90-minute, 85-slide,...
