Rebranding riles Twitter

I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from their original name Clever Kombucha. You + I now create a range of contemporary health drinks including kombucha, barley waters, and botanical tea.

However, the announcement fell foul of the Twitter police. Perhaps the phrase “with benefits” is a red flag?

Who would have thought that a picture of three bottles of ‘booch was so risque? Maybe it’s because you need a sensitive palate to appreciate good kombucha?