This is the fourth and the last time we’ll provide Twitter stats from the Worldwide Directory. That’s not because of the controversy around the well-publicized change in ownership at the company. Only one in 10 kombucha brands currently have a...
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram and nearly three-quarters on Facebook. But only 14% of the brands in our Worldwide Directory have...
I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...
Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...
“ Juneshine’s fundraising strategy goes beyond identifying social media influencers. Instead, the company seeks out “disruptive” athletes and creative types that “embody the culture” and brand identity Juneshine is working to build — one that is focused around delivering “an...
It’s exciting to see that The Kombucha Shop will pitch their homebrew supplies on ABC’s Shark Tank at 9:00pm this Sunday Nov 18. Now, if only they could polish their Twitter feed which hasn’t seen an update since March...
In my last post I reviewed the Top 20 booch companies on Twitter. I used a number of analysis tools, including Twitter Audit that detects fake or bot accounts (and can protect your brand against them), TweeteBinder that analyzes content and ...
After a couple of weeks of determined searching, Boochnews has identified nearly 300 Kombucha-related Twitter accounts. Some of these are inactive, some are followed by a mere handful of people, and some are natural food and fermentation organizations. Ignoring these,...
