Profile: ROBOT Kombucha, Chichester, UK
I met her in a club down in old SohoWhere you drink champagne and it tastes like Coca-ColaC-O-L-A, Cola — Lola, The Kinks Pascal Du Bois has been a fan of kombucha for many years, from the days when his...
Tagged: branding
The Absurdly Effective Story of Sir Kensington’s Condiments
A couple of weeks ago, the San Francisco-based NPR radio station KQED broadcast an interview with Scott Norton and Mark Ramadan, the founders of Sir Kensington’s, a condiment company. The interview was actually an older episode of the How I...
Book Review: ‘Craft Beer, Rebranded’ by CODO Design
Craft Beer, Rebranded (and the companion workbook) is a newly published step-by-step guide to help map out a successful strategy for rebranding a brewery. While written for the craft beer industry, it’s equally applicable to kombucha brands. Subtitled Evolution, revolution...
The rising popularity of kombucha
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
Branding: UK Agency re-brands Equinox
There’s a fascinating two-part blog posting from the Better Brand Agency in the UK. It tells the process they engaged when Equinox Kombucha approached them as a client looking for a new brand identity. Both companies are based in the...
Brand Confusion
Fake news? I was looking at the Facebook pages of various Kombucha companies to add to our blog posts on Twitter and Instagram when I came across the Lo Bros Facebook page. l was surprised to see it lists lovekombucha.co.uk as...
