The Virtual KombuchaKon 2020 that replaces the canceled in-person meeting scheduled for Long Beach last April kicks off on Zoom next week. Registration is open to KBI members and non-members alike. You can save $50 off the already reasonable fee for the two-day meeting by using the coupon code KKon50 when you check out. This means KBI members can attend for $200 and non-members for $300.
I’ll be in two round-table sessions on Friday (Marketing at 11:45 am and SYMBIOSIS magazine at 4:00 pm). Plus there’s bonus material of a presentation I gave on Social Media.
I had a lot of fun at the last KKON in April 2019, it’ll be interesting to hear what’s happening in the industry today. Hope to see you in cyberspace next week! Here’s what you can expect.
Agenda: Thursday, September 17
8:00 a.m. – 9:00 a.m.(Pacific = GMT-8)
Opening – ALL WELCOME Presented by Hannah Crum & Kim Noble, KBI
9:00 a.m. – 9:20 a.m.
Break and Breakout! Beginning at 9:05, as you rejoin the group, we’ll add you to a “table” (i.e., virtual breakout room) so you can chat with some of your fellow Virtual KKon attendees.
9:20 a.m. – 10:20 a.m.
Kombucha Market Analysis and Trends feat. Hard Kombucha Segment Analysis (w/ Q&A) Presented by Perteet Spencer, SPINS
10:20 a.m. – 10:25 a.m.
Break
10:25 a.m. – 11:10 a.m.
Breakout 1: Crisis Management While Scaling Up Sponsored by SKA Fabricating Presented by: Toby Tull & David Aycock, Bare Bucha Breakout 2: Get Hard with Boochcraft Presented by Kyle Oliver, Boochcraft
11:10 a.m. – 11:15 a.m.
Break
11:15 a.m. – 12:00 p.m.
Breakout 1: Kombucha Space Planning – From Acquisition to a Functioning Brewery Presenter: Thad Fisco, Portland Kettle Works Breakout 2: Hard Kombucha Segment from Craft Beer Perspective Presenter: Bart Watson, Chief Economist, Brewers Assn.
12:00 p.m. – 12:50 p.m.
Meal Break
12:50 p.m. – 1:30 p.m.
Trade show/Sponsor visits Visit our Virtual Trade Show floor to gather information and materials & meet live with our exhibitors. See who is offering conference discounts and win prizes through our Passport Program!
1:30 p.m. – 3:00 p.m.
Self-Care for Entrepreneurs Panel Moderator: Daina Trout, Health-Ade Kombucha Panelists: Alex Ingalls, Pilot Kombucha Tanya Maynigo, Craft Kombucha Matt Thomas, Brew Dr. Kombucha Matt Witherell, Humm Kombucha
3:00 p.m. – 3:10 p.m.
Break (Grab your kombucha, coffee, or afternoon beverage)
3:10 p.m. – 3:30 p.m.
Kombucha (or coffee) break…outs
3:30 p.m. – 4:30 p.m.
Office Hours/Round Table Small Business Brewing Presenters: Chris Ollis, Spring Branch Kombucha Barbara Wildhaber, BWild Kombucha Corey Wood, Elixir Kombucha
Office Hours/Round Table: Hard Kombucha Presenters: Alexis DeLeon, Lazy Beach Brewing Joshua Rood, Dr. Hops Ryan White & Matt Silbert, Local Roots Kombucha
4:30 p.m. – 5:00 p.m.
Trade show/Sponsor visits
5:00 p.m. – 6:00 p.m.
Kombucha Trivia Night Presented by Go Team Events
Agenda: Friday, September 18
6:45 a.m. – 7:30 a.m.
Virtual Yoga Session
8:00 a.m. – 10:00 a.m.
Member Meeting Presented by KBI President and Board of Directors
10:00 a.m. – 10:20 a.m.
Group Photo
10:20 a.m. – 10:30 a.m.
Break
10:30 a.m. – 11:30 a.m.
Kombucha Industry Code of Practice Presented by: KBI President & Board of Directors Breakout into small groups to discuss the best way to share the code with regulators and consumers
11:30 a.m. – 12:00 p.m.
Breakout 1: Round Table: Small Business Brewers (T1/T2) Focus on Marketing & PR Sponsored by Fogg Filler Ian Griffin, Booch News Deanne Gustafson, Kombucha on Tap Breakout 2: Round Table: Big(ger) Business Brewers (T3/T4) Focus on Large Scale Manuf. Zane Adams, Buchi Shane Dickman, Rocky Mtn Culture
12:00 p.m. – 12:50 p.m.
Meal Break
12:50 p.m. – 1:30 p.m.
Trade show/Sponsor visits
1:30 p.m. – 2:30 p.m.
Sweet n Sour: How Kombucha Analytes Impact Flavor Presented by: Keisha Rose Harrison, MS, PhD Candidate, Oregon State University
2:30 p.m. – 2:40 p.m.
Break
2:40 p.m. – 3:00 p.m.
Kombucha (or coffee) break(-outs)
3:00 p.m. – 3:50 p.m.
Going for Gold: How Competitions Can Elevate Kombucha Presented by Lindsay Barr, Flavor Maps
3:50 p.m. – 4:00 p.m.
Break (Get yourself a cocktail to enjoy over closing remarks)
4:00 p.m. – 4:45 p.m.
SYMBIOSIS Magazine & BreweryDB – Meaningful Collaboration to Deepen Relationship Presented by Lori Bolin, BrewLogix Ian Griffin, Editor-in-Chief, SYMBIOSIS Magazine Hannah Crum, KBI
5:00 p.m. – 6:00 p.m.
Closing & Reception Passport Program Prize Raffle Giveaway – must be present to win. After closing remarks, stay to network with you fellow attendees in a member speed dating activity.
Bonus Content
There’s additional pre-recorded content available for registered attendees to view at any time.
Social Media Best Practices Presented by Ian Griffin, Booch News
Get Press Attention and Nail Your Interview Presented by Deanne Gustafson, Kombucha on Tap
Ethical and Sustainable Sourcing Spotlight: Tea & Sugar Presented by Heather Walker, Fair Trade USA
Pivoting to E-Commerce Presented by Orleatha Smith, Inclusive Pay
