Virtual KKON20 – September 17-18

The Virtual KombuchaKon 2020 that replaces the canceled in-person meeting scheduled for Long Beach last April kicks off on Zoom next week. Registration is open to KBI members and non-members alike. You can save $50 off the already reasonable fee for the two-day meeting by using the coupon code KKon50 when you check out. This means KBI members can attend for $200 and non-members for $300.

I’ll be in two round-table sessions on Friday (Marketing at 11:45 am and SYMBIOSIS magazine at 4:00 pm). Plus there’s bonus material of a presentation I gave on Social Media.

I had a lot of fun at the last KKON in April 2019, it’ll be interesting to hear what’s happening in the industry today. Hope to see you in cyberspace next week! Here’s what you can expect.

Agenda: Thursday, September 17

8:00 a.m. – 9:00 a.m.(Pacific = GMT-8)Opening – ALL WELCOME  
Presented by Hannah Crum & Kim Noble, KBI
9:00 a.m. – 9:20 a.m.Break and Breakout!
Beginning at 9:05, as you rejoin the group, we’ll add you to a “table” (i.e., virtual breakout room) so you can chat with some of your fellow Virtual KKon attendees.
9:20 a.m. – 10:20 a.m.Kombucha Market Analysis and Trends feat. Hard Kombucha Segment Analysis (w/ Q&A)
Presented by Perteet Spencer, SPINS
10:20 a.m. – 10:25 a.m.Break
10:25 a.m. – 11:10 a.m.Breakout 1: 
Crisis Management While Scaling Up
Sponsored by SKA Fabricating Presented by: Toby Tull & David Aycock, Bare Bucha

Breakout 2:
Get Hard with Boochcraft 
Presented by Kyle Oliver, Boochcraft
11:10 a.m. – 11:15 a.m.Break
11:15 a.m. – 12:00 p.m.Breakout 1:
Kombucha Space Planning – From Acquisition to a Functioning Brewery
Presenter: Thad Fisco, Portland Kettle Works

Breakout 2:
Hard Kombucha Segment from Craft Beer Perspective 
Presenter: Bart Watson, Chief Economist, Brewers Assn.
12:00 p.m. – 12:50 p.m.Meal Break
12:50 p.m. – 1:30 p.m.Trade show/Sponsor visits
Visit our Virtual Trade Show floor to gather information and materials & meet live with our exhibitors.  See who is offering conference discounts and win prizes through our Passport Program!
1:30 p.m. – 3:00 p.m.Self-Care for Entrepreneurs Panel
Moderator: Daina Trout, Health-Ade Kombucha
Panelists: Alex Ingalls, Pilot Kombucha
                   Tanya Maynigo, Craft Kombucha
                   Matt Thomas, Brew Dr. Kombucha
                   Matt Witherell, Humm Kombucha
3:00 p.m. – 3:10 p.m.Break (Grab your kombucha, coffee, or afternoon beverage)
3:10 p.m. – 3:30 p.m.Kombucha (or coffee) break…outs
3:30 p.m. – 4:30 p.m.Office Hours/Round Table
Small Business Brewing
Presenters:
Chris Ollis, Spring Branch Kombucha
Barbara Wildhaber, BWild Kombucha
Corey Wood, Elixir Kombucha

Office Hours/Round Table:
Hard Kombucha
Presenters:
Alexis DeLeon, Lazy Beach Brewing
Joshua Rood, Dr. Hops
Ryan White & Matt Silbert, Local Roots Kombucha
4:30 p.m. – 5:00 p.m.Trade show/Sponsor visits
5:00 p.m. – 6:00 p.m.Kombucha Trivia Night
Presented by Go Team Events

Agenda: Friday, September 18

6:45 a.m. – 7:30 a.m.Virtual Yoga Session
8:00 a.m. – 10:00 a.m.Member Meeting
Presented by KBI President and Board of Directors
10:00 a.m. – 10:20 a.m.Group Photo
10:20 a.m. – 10:30 a.m.Break
10:30 a.m. – 11:30 a.m.Kombucha Industry Code of Practice
Presented by: KBI President & Board of Directors
Breakout into small groups to discuss the best way to share the code with regulators and consumers
11:30 a.m. – 12:00 p.m.Breakout 1:
Round Table: Small Business Brewers (T1/T2)
Focus on Marketing & PR
Sponsored by Fogg Filler
Ian Griffin, Booch News
Deanne Gustafson, Kombucha on Tap

Breakout 2:
Round Table: Big(ger) Business Brewers (T3/T4)
Focus on Large Scale Manuf.
Zane Adams, Buchi
Shane Dickman, Rocky Mtn Culture
12:00 p.m. – 12:50 p.m.Meal Break
12:50 p.m. – 1:30 p.m.Trade show/Sponsor visits
1:30 p.m. – 2:30 p.m.Sweet n Sour: How Kombucha Analytes Impact Flavor
Presented by: Keisha Rose Harrison, MS, PhD Candidate, Oregon State University
2:30 p.m. – 2:40 p.m.Break
2:40 p.m. – 3:00 p.m.Kombucha (or coffee) break(-outs)
3:00 p.m. – 3:50 p.m.Going for Gold: How Competitions Can Elevate Kombucha
Presented by Lindsay Barr, Flavor Maps
3:50 p.m. – 4:00 p.m.Break (Get yourself a cocktail to enjoy over closing remarks)
4:00 p.m. – 4:45 p.m.SYMBIOSIS Magazine & BreweryDB – Meaningful Collaboration to Deepen Relationship
Presented by
Lori Bolin, BrewLogix
Ian Griffin, Editor-in-Chief, SYMBIOSIS Magazine
Hannah Crum, KBI
5:00 p.m. –  6:00 p.m.Closing & Reception Passport Program Prize Raffle Giveaway – must be present to win.
After closing remarks, stay to network with you fellow attendees in a member speed dating activity.

Bonus Content

There’s additional pre-recorded content available for registered attendees to view at any time.

Social Media Best Practices
Presented by Ian Griffin, Booch News
Get Press Attention and Nail Your Interview 
Presented by Deanne Gustafson, Kombucha on Tap
Ethical and Sustainable Sourcing Spotlight: Tea & Sugar  
Presented by Heather Walker, Fair Trade USA
Pivoting to E-Commerce
Presented by Orleatha Smith, Inclusive Pay
USDA Organic Certification Preparation 
Vickie Natale, Org&nics

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