A report in today’s Financial Times (Thursday, July 3) headlined “Gen Z raises a toast in test to industry narrative” notes that a recent study challenges the view that big alcohol brands’ decline is driven by abstinence among the young....
Brewers Association CEO Bart Watson is championing a report by Bourcard Nesin, Senior Beverage Analyst at Rabobank and host of the Liquid Assets podcast. Watson proclaims: The next time you see one of those “Gen Z is Killing the Alcohol...
Sabia Khokher and Andrew Langhorn run OMbucha® in the Manchester suburb of Wilmslow in the northwest of England. They founded their company in 2017 with the belief that there is a large population of health-conscious consumers looking for alternatives to...
I’m just back from a nice lunch with my wife at a fabulous waterfront Italian restaurant in nearby Benicia. As I often do when eating out, I brought a bottle of my home brew ‘booch to drink with the meal...
Hard Kombucha Boochcraft is a blog from a brewer of ‘hard’ (high alcohol) kombucha. At 7% ABV, Boochcraft took inspiration from the craft beer industry to make California’s first high-alcohol content kombucha. According to the company their drink will “give...
Fermentation / Fiction / Podcasts
Our Fermented Future, Episode 5: The Spoilage Rights Movement
November 7, 2025
