Category: Commercial Brewing

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What’s Your Strapline?

What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....

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Generate sales & marketing assets to promote your brand with AI

In April I gave a presentation at the KBI conference on A.I. This promised to be a …demonstration of generative AI (artificial intelligence) tools, including ChatGPT (text generation), DALLE-2, and Midjourney (images), to highlight the ways kombucha brands can use...

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Profile: Kombucha Queen Miami

Erica Chemolli was born and raised in Italy and moved to the States in 2018. She founded Kombucha Queen Miami 18 months ago. She started making kombucha as a way to heal her Vitiligo, a skin disorder resulting in white...

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Profile: Kombucha 2200, Istanbul, Turkey

This is the third in a series of profiles featuring kombucha brands in Greece and Turkey that I visited this summer. In June, I visited Esra and Dila, the founders of Kombucha 2200, in the densely populated Gültepe – Kağıthane...