Category: Commercial Brewing

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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Kombucha Summit Online Community

I was impressed by the Virtual Kombucha Summit held online November 16-22, 2020. The organizers have now formed an online community which gives year-round access to the presentations and discussions from VKS20 (including my talk on global kombucha trends). The...

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Environmental impact of beverage containers

Oenophile Jancis Robinson writes in the Weekend Financial Times (subscription required) about the environmental impact of beverage containers. While acknowledging that glass bottles are the material of choice for fine wines, she wonders if plastic, cans, or keg alternatives could...

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2020 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...

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2020 Social Media Stats: Instagram

This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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Profile: Nunc Living Jun, Buckingham, UK

I met Andrew Mills online at the recent virtual Kombucha Summit. He held an impromptu Zoom tour of his facility, showcasing his compact production area in a barn on his property in Buckinghamshire, England. He built it for just £12,000...

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Profile: Baba’s Brew, Phoenixville, PA

Olga Sorzano was introduced to kombucha in Siberia by her grandmother, Baba, who kept a jar of continuous brew fermenting on top of her refrigerator year-round. “I would visit her and use any excuse to have a chance to taste...