Category: Commercial Brewing

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Kombucha Industry Packaging Statistics

The Booch News Worldwide Directory is a unique resource listing over 2,600 kombucha companies worldwide. Of these, 95% have an Instagram account. This report reveals how many sell their kombucha in glass bottles, cans, or both. The numbers are collected...

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RIP: Moss Beach Kombucha, Northern California

Statistics show that 50% of small businesses fail within five years. In October, we looked at general numbers for the kombucha industry. This is the story behind one person’s decision to move on. Moss Beach Kombucha was profiled on Booch...

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Profile: Bebida Vida, Monterrey, Nuevo León, Mexico

I enjoyed finding Bebida Viva Kombucha on the shelves of the large La Comer supermarket when visiting Puerto Vallarta on vacation. So, it’s appropriate that I conclude this series of profiles of Mexican brands by interviewing Marcelo Hinojosa, the founder...

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Profile: Simbiótica Fermentación, Mexico City

Tania Góngora (a food scientist) and Fernanda (‘Fer’) Iturbide (a sociologist and marketing expert) founded Simbiótica Fermentación in Mexico City in 2017. They divide responsibility between the fermentation science and marketing of their eight-year-old company, which now employs 18 people....

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Profile: Cam Kombucha, Guadalajara, Mexico

My recent vacation in Mexico alerted me to the lack of retail availability of any but the leading brands. Research shows that Mexico ranks fourth worldwide in the number of active kombucha companies. However, the vast majority are small, regional...

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Craft Beer Challenges

A recent question posed in the Craft Beer Professionals Facebook Group asked ‘What is currently surprising you most about our industry?’ It generated over 250 responses. Craft beer is, in many ways, the “big brother” of our industry (it started...