In 2014, Lucy George transitioned from harvesting strawberries to growing tea on her family farm — now known as the Peterston Tea Estate — in the Vale of Glamorgan, near Cardiff, Wales. What started as an experimental project soon became...
Disclaimer: It’s important to state that not all kombucha brands want to ‘ramp up.’ A good living can be had selling small volumes of ‘booch at farmers’ markets and a few local cafes, bars, and restaurants. This is the case...
Just like there are 50 ways to leave your lover, there’s many reasons people choose to walk away from their kombucha businesses. But, beyond the story of each failed brand, some underlying trends are clear. Following my report on the...
Duff McDonald — the philosopher of kombucha — interviewed me for his How to Tickle Yourself podcast in January. His podcast ranges over a variety of topics: politics, spirituality, inspiration, and, yes, kombucha. He has interviewed Adam Benziger, the founder...
In this BBC Radio 4 program, broadcast on October 8th, host Jaega Wise talks to two finalists in the BBC Food & Farming Awards drinks category and investigates the health claims of kombucha. The Old Tree Brewery, Brighton We profiled...
Kombucha company founders know that starting a business is not easy. There are many challenges to overcome — from getting the necessary permits to producing a consistent beverage in volume, packaging, and distributing to retailers and consumers. Not to mention...
This is the eighth in the series of Booch News posts telling the stories behind new commercial kombucha brands. The inspiration for ‘Starting Out’ was NPR’s ‘How I Built This‘. While J’s Kombucha was established over two years ago, the...
Troo Food started life as an activist food collective in 2009. They introduced people to raw food, making kale chips, fruit rolls, savory and sweet snacks, and, of course, kombucha. Today, founder Danae Tsekoura works with Elly Lygnos, Orestis Tilios,...
As a home brewer I’m well aware of the challenges of fermenting consistent kombucha, and accept that my batches vary throughout the year. I’m impressed by commercial brands that are able to produce a standard product week after week. Larger...
What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....
Commercial Brewing / Podcasts / Profiles
Profile: Noush|Cha Kombucha, Maastricht, Netherlands
August 31, 2026
