Tagged: kombucha brewing

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What’s Your Strapline?

What is a strapline? Marketing professionals use the term ‘strapline’ to describe a phrase that becomes identified with a company. Branding expert Caroline Gibson: A company’s strapline is a long-term property and will be legally registered as a company asset....

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Profile: Kombucha Queen Miami

Erica Chemolli was born and raised in Italy and moved to the States in 2018. She founded Kombucha Queen Miami 18 months ago. She started making kombucha as a way to heal her Vitiligo, a skin disorder resulting in white...

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Profile: Kombucha 2200, Istanbul, Turkey

This is the third in a series of profiles featuring kombucha brands in Greece and Turkey that I visited this summer. In June, I visited Esra and Dila, the founders of Kombucha 2200, in the densely populated Gültepe – Kağıthane...

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SYMBIOSIS Magazine – Spring 2023

The Spring 2023 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition came out in June 2020, the second edition in September 2020, the...

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Kombucha in the UK: Marketing Insights

Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...