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2021 Social Media Stats: Facebook

This is the second in the series of our annual summary of social media stats for kombucha brands. Yesterday we highlighted the changes over the past year on Instagram. Facebook is the second most popular platform for kombucha brands. 70%...

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2021 Social Media Stats: Instagram

This is the fourth annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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Recommended Podcast: Harvest Roots Ferments

John Holl at Beer Edge has a fascinating hour-long interview with Pete Halupka, founder of Harvest Roots Ferments in Birmingham, Alabama. In a wide-ranging conversation, Pete shares his decade-long experience with fermented and foraged foods that led to a focus...

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2,000+ Brands

Measuring the growth in the worldwide kombucha market isn’t easy. However, in preparation for the year-end analysis of brands launched three years ago, we’ve recently updated the Booch News Worldwide Directory and now have over 2,000 brands listed. This is...

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Rebranding KÖE: It’s Kombucha, Only Better.

Serial re-brander KÖE, the Los Angeles-based purveyor of the “easiest drinking kombucha on the market” who debuted a rebranded website in 2019 “reflective of the marque’s refreshed image,” is, according to BevNET, preparing another “colorful rebrand” in the Spring of...

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Profile: Booyah Vitality, Hastings, Sussex

Britain’s heritage of seaside piers dates from the boom in seaside resorts during the Victorian era. Constructed as simple wooden landing stages for boat trips, piers became complex entertainment venues with ornate pavilions, exotic lighting, and a plethora of fast...

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Guest Posting: The History of Kombucha, by Reetta Näätänen

We posted Part three of the History of Kombucha by Tadeusz Zagrabinski in February 2021. However, in March, Tadeusz posted additional information to his blog, by Finnish writer Reetta Näätänen which is reposted here with his express permission. It clarifies...

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Book Review: Life by the Cup, by Zhena Muzyka

In Life by the Cup: Inspiration for a Purpose-Filled Life, Zhena Muzyka tells the story of her journey to build a multimillion-dollar fair trade tea company, Zhena’s Gypsy Tea. Incorporating the wisdom of her Roma Gypsy grandmother’s teachings on botanicals...

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Symbiosis Magazine – Fall 2021

The Fall 2021 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition of this quarterly publication came out in June 2020, the second edition...

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Profile: Aqua ViTea, Middlebury, Vermont

Aqua ViTea (rhymes with Mighty) Kombucha was founded in 2007 by Jeff Weaber who had relocated from Oregon where he’d first brewed kombucha at home in 2002 at the dawn of the commercial kombucha age. He bootstrapped the business from...