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2021 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram and nearly three-quarters on Facebook. But only 14% of the brands in our Worldwide Directory have...

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2021 Social Media Stats: Facebook

This is the second in the series of our annual summary of social media stats for kombucha brands. Yesterday we highlighted the changes over the past year on Instagram. Facebook is the second most popular platform for kombucha brands. 70%...

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2021 Social Media Stats: Instagram

This is the fourth annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...

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Recommended Podcast: Harvest Roots Ferments

John Holl at Beer Edge has a fascinating hour-long interview with Pete Halupka, founder of Harvest Roots Ferments in Birmingham, Alabama. In a wide-ranging conversation, Pete shares his decade-long experience with fermented and foraged foods that led to a focus...

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2,000+ Brands

Measuring the growth in the worldwide kombucha market isn’t easy. However, in preparation for the year-end analysis of brands launched three years ago, we’ve recently updated the Booch News Worldwide Directory and now have over 2,000 brands listed. This is...

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Rebranding KÖE: It’s Kombucha, Only Better.

Serial re-brander KÖE, the Los Angeles-based purveyor of the “easiest drinking kombucha on the market” who debuted a rebranded website in 2019 “reflective of the marque’s refreshed image,” is, according to BevNET, preparing another “colorful rebrand” in the Spring of...

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Profile: Booyah Vitality, Hastings, Sussex

Britain’s heritage of seaside piers dates from the boom in seaside resorts during the Victorian era. Constructed as simple wooden landing stages for boat trips, piers became complex entertainment venues with ornate pavilions, exotic lighting, and a plethora of fast...