The rising popularity of kombucha
Google Trends shows the rising popularity of kombucha over the past 16 years in the USA. It took off five years ago when searches started to rise.
GT Dave’s Australian podcast
Australian podcaster Kriben Govender is a Food Scientist and Gut Health Advocate. He is the founder of Gut Health Superstore, Nourishme Organics. His purpose is to share the importance of gut health in addressing many different health issues. His podcast...
CBC: Basics of Packaging – Cans and Bottles
The online Craft Brewers Conference included an informative presentation sponsored by Wild Goose Filling on how to successfully package craft beer in cans or bottles. The Basics of Packaging: Tips, Tricks, and Techniques to Get Your Product Out the Door...
Marketing kombucha during the COVID-19 crisis
The Brewers Association CBC Online series of presentations featured Christina Kyriazi, VP of Marketing at Ekos, reviewing ways craft beer producers can adapt their marketing to drive revenue during the current COVID-19 crisis. The presentation content was supplemented by a...
Effective DIY Media Outreach
The 2020 Craft Brewers Conference in San Antonio was canceled due to the COVID-19 emergency. However, CBC Online continues to offer the craft brewing community online access to information. This event is free and open to all and continues for a number...
Influencer Marketing: Humm Kombucha on Instagram
Social media is a key way for kombucha companies to reach customers and prospects. As we’ve shown, Instagram is by far the most popular social media channel. Fully 99% of brands in our worldwide directory have an account. Social media...
The state of American craft beer industry
Following the cancellation of the 2020 Craft Brewers Conference in San Antonio due to the COVID-19 emergency, CBC Online got underway this week, offering the craft brewing community online access to information. This event is free and open to all and continues for...
Branding: UK Agency re-brands Equinox
There’s a fascinating two-part blog posting from the Better Brand Agency in the UK. It tells the process they engaged when Equinox Kombucha approached them as a client looking for a new brand identity. Both companies are based in the...
CBC Online: A FREE Conference for Craft Beer Brewers
The Brewers Association (of craft beer brewers) have issued an open invitation for anyone to join them for a FREE five-week online seminar series covering brewing operations, sales and distribution, marketing and social media, safety, ingredients and supplies, and more....
Posca: An ancient Roman energy drink
The Roman Empire ensured soldiers were hydrated with a mix of sour wine, vinegar and herbs called posca, an acidic, slightly tart drink (sound familiar?). It was made by watering down the wine and adding herbs and spices such as...
