Following the recent post on Instagram, I have broken out results for the top three brands by number of Followers for regions, countries, and states. This was easy enough to track when tallying up the numbers. I don’t give results...
This is the seventh annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...
Bristol, UK-based Caroline Gilmartin has a PhD in microbial genetics and champions the importance of fermented foods and gut health. She runs fermentation workshops and explains the science behind fermentation. She has a Substack newsletter and Instagram and is a...
I was intrigued to see what a new Instagram follower — ‘rating.drink‘ — was all about. Annie posts “dumb daily reviews & bad photos of canned drinks” from New York City. Along with reviews of GTs Gratitude, Bear’s Fruit Blueberry...
Last week I posted an appreciation of the Instagram of Susy Drinks Kombucha – an impressive archive of over 270 detailed reviews of commercial brands in the States and Europe. At the time I speculated that …she grew up in...
Connoisseur (noun): one who enjoys with discrimination and appreciation of subtleties Topping the recently updated list of Booch News Kombucha Reviewers is Susy Drinks Kombucha, with over 260 detailed reviews (scroll down for a complete list). What’s astounding is that...
Following yesterdays post on Instagram, I have broken out results for the top three brands by number of Followers for regions and countries. This was an audience request at the Berlin Kombucha Summit. It seemed like a good idea and...
Measuring the growth in the worldwide kombucha market isn’t easy. However, in preparation for the year-end analysis of brands launched three years ago, we’ve recently updated the Booch News Worldwide Directory and now have over 2,000 brands listed. This is...
Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...
