Tagged: Instagram

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2,000+ Brands

Measuring the growth in the worldwide kombucha market isn’t easy. However, in preparation for the year-end analysis of brands launched three years ago, we’ve recently updated the Booch News Worldwide Directory and now have over 2,000 brands listed. This is...

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10 Ways to Boost Your Social Media

Our recent postings on kombucha brands’ presence on social media list the top 20 Facebook, Instagram, and Twitter accounts. It’s obvious that many of the larger brands have full-time social media managers in their marketing departments to boost their social...

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2020 Social Media Stats: Twitter

Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...

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Influencer Marketing: Humm Kombucha on Instagram

Social media is a key way for kombucha companies to reach customers and prospects. As we’ve shown, Instagram is by far the most popular social media channel. Fully 99% of brands in our worldwide directory have an account. Social media...

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2019 Social Media Stats: Instagram

At the end of 2018, we published the results of an informal survey of kombucha brands on social media. We reviewed the stats for the number of posts and followers, or likes, on Twitter, Facebook, and Instagram from 140 brands....

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Expanded Worldwide Directory

An expanded Worldwide Directory of 1,180 commercial kombucha brewers now includes a link to the website (where available) as well as the Instagram account. Of the 1,180 companies listed, 784 (66%) have a website. As previously explained, the Worldwide Directory...