It’s been two years since I first discovered local kombucha in Puerto Vallarta, Mexico. At the time I met Monica at the Elixir Spot Vegan Cafe I had not seen any others. It was only this January, when I dropped...
Building on an earlier round of experiments, UK fermentation experts Jo Webster and Caroline Gilmartin extended the range of commercial kombucha brands they tested from 12 to 16. Jo and Caroline conducted a rigorous “citizen science” experiment to determine if...
Following the recent post on Instagram, I have broken out results for the top three brands by number of Followers for regions, countries, and states. This was easy enough to track when tallying up the numbers. I don’t give results...
This is the seventh in the series of our annual summary of social media stats for kombucha brands. It follows yesterday’s report on Instagram stats. Facebook is the second most popular platform for kombucha brands after Instagram. At the end...
This is the seventh annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...
Bristol, UK-based Caroline Gilmartin has a PhD in microbial genetics and champions the importance of fermented foods and gut health. She runs fermentation workshops and explains the science behind fermentation. She has a Substack newsletter and Instagram and is a...
On Oct 29, 2024 Real Co Labs hosted an afternoon discussion on The Art and Science of Fermentation in London. The audio of company founder David Begg’s presentation is attached with the company’s express permission. In this audio, David Begg,...
Lydia Davis launched Living Full Kombucha in 2021. She recently shared her story about the time when she started out on Instagram. It’s reprinted here with her express permission. Why don’t you come in the back and check out where...
I was intrigued to see what a new Instagram follower — ‘rating.drink‘ — was all about. Annie posts “dumb daily reviews & bad photos of canned drinks” from New York City. Along with reviews of GTs Gratitude, Bear’s Fruit Blueberry...
Statistics show that 50% of small businesses failure occurs within five years. Last year, we looked at general numbers for the kombucha industry. This is the story behind one brand’s decision to move on. The goal of these features is...
Fermentation / Fiction / Podcasts
Our Fermented Future, Episode 5: The Spoilage Rights Movement
November 7, 2025
