Origins Founding brothers Jack and Jordan Sotoriou started the Kombucha Warehouse in January 2022. At the time, Jack had been brewing kombucha at home, Jordan was interested in launching a commercial brand, but when looking on GoDaddy for available names...
Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...
This is the fourth and the last time we’ll provide Twitter stats from the Worldwide Directory. That’s not because of the controversy around the well-publicized change in ownership at the company. Only one in 10 kombucha brands currently have a...
This is the third in a series of Profiles of Berlin-based kombucha brewers, which I scheduled around the weekend Kombucha Summit. I was not able to visit Fairment at that time, but on my return to California, I made contact...
Social media sites like Facebook, Twitter, and Instagram (IG) are rich sources of information about the kombucha industry. In the past year, we’ve published reports analyzing the most active Instagram accounts as well as profiles of the Top 20. These...
Twitter is a distant third behind Instagram and Facebook. Over 90% of brands promote themselves on Instagram, and 80% on Facebook. But only 18% of the brands in our Worldwide Directory have a presence on Twitter. Nevertheless, we believe Twitter...
Last night the “Sharks” on ABC’s Shark Tank — a version of UK’s The Dragon’s Den — invested $350,000 in an online kombucha home brew kit supply company. The Kombucha Shop (TKS) is the brainchild of Madison, Wisconsin-based Kate...
