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Foodtography

Jake Ahles’ presentation at KKON23 Unlock the Power of Visual Content Marketing: Boost Your Brand’s Impact, Engagement, and Sales highlighted why, in today’s highly visual world, brands need to stand out from the crowd with a powerful and engaging visual...

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KKON23 – Attendee Impressions

KKON23 was held April 18 – 20 at the Westin Hotel, Long Beach, California. Over 150 attendees and exhibitors enjoyed hands-on workshops, presentations, and exceptional networking. We took the opportunity to ask a random selection of attendees to share their...

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KKON23: Vendors

The partner sponsors of the Kombucha Conference exhibited at booths in the hotel. I spoke with each about their services, hear what they told me in this podcast. Anton Paar Anton Paar develops, produces and distributes highly accurate laboratory instruments...

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KKON23 Anticipation

The 9th Annual Kombucha Summit (#KKON23) kicked off today in Long Beach, California. I caught up with a few of the attendees and asked what they anticipated getting from the event. They’d come from the Mexico, Japan, Ireland, and across...

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The Evolution of Equinox Kombucha

Equinox Kombucha is one of the UK’s leading brands. In this update, reprinted with their express permission, they share the story of their growth over the last 10 years in terms of bottling and canning automation. From humble beginnings Back...

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SYMBIOSIS Magazine – Spring 2023

The Spring 2023 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition came out in June 2020, the second edition in September 2020, the...

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Fun with Generative AI

In preparing for my presentation on AI at the upcoming KKON23 event in Long Beach, I tried out some fun prompts to demo the capabilities of generative AI programs like ChatGPT and Midjourney. These are more elaborate than the usual...

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Starting Out: Culture Kitchn, Queens, NY

This is the sixth in the series of Booch News posts telling the stories behind new commercial kombucha brands. The inspiration for ‘Starting Out’ was NPR’s ‘How I Built This‘. Every kombucha company launched their brand in a unique way,...

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Quickbooks TV ad: Teddy’s Kombucha

The kombucha market in the USA has reached critical mass! A TV ad for the Intuit Quickbooks accounting software features a fictional kombucha company. The owner of Teddy’s Kombucha says: When I started my new kombucha business I thought there...

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Kombucha in the UK: Marketing Insights

Most small businesses understand the importance of having an online presence. In 2018 Booch News published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats for the number of posts and...