High-Hanging Fruit will inspire anyone for whom grabbing the low-hanging fruit is not an option. Zico Coconut Water founder Mark Rampolla argues that you can build a great business when you choose to reach higher. Launching a new category Mark...
The Winter 2020 edition SYMBIOSIS magazine is out now. This is the official Journal of Kombucha Brewers International, a trade publication for the kombucha industry. The first edition came out in June and the second edition in September. We’d planned...
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...
This is the second in the series of our annual summary of social media stats for kombucha brands. Yesterday we highlighted the changes over the past year on Instagram. Facebook is the second most popular platform for kombucha brands. At...
This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...
Kombucha brewers understand the importance of tracking their data, whether in a spreadsheet, paper logs, or an electronic brewery management system. However, most of the data ends up sitting in a binder or locked in a spreadsheet. The main reason?...
Kombucha Town is a successful Seattle-area kombucha brand with sales up from $1.1m to $1.4m over the last year. They were the first brand to sell kombucha in recyclable cans. Since 2011, they’ve sold a cumulative one million cans —...
CommuniTea Kombucha looking for investors Chris Joyner, the owner of CommuniTea Kombucha in Seattle, is looking for a business partner. Chris started making kombucha for sale in Ohio in 1993. In 2008, he started Seattle’s first kombucha business, creating CommuniTea...
Plans are underway for a week-long Virtual Kombucha Summit hosted in Berlin, Germany. This will replace the event originally scheduled for this weekend that was canceled due to the pandemic. It will now be a virtual event that replicates the...
Following Day 1 of the conference, the second day of the Virtual Kombucha Conference started with a members-only meeting. Hannah Crum then welcomed all attendees for a review and discussion of the KBI Code of Practice. Kombucha Code of Practice...
