Rebranding riles Twitter
I was amused to see that Twitter saw fit to place a warning label on a tweet from the folks at You + I kombucha in Glasgow, Scotland. They rebranded — launching with a beautiful minimalist label design –switching from...
Kombucha Summit Online Community
I was impressed by the Virtual Kombucha Summit held online November 16-22, 2020. The organizers have now formed an online community which gives year-round access to the presentations and discussions from VKS20 (including my talk on global kombucha trends). The...
Environmental impact of beverage containers
Oenophile Jancis Robinson writes in the Weekend Financial Times (subscription required) about the environmental impact of beverage containers. While acknowledging that glass bottles are the material of choice for fine wines, she wonders if plastic, cans, or keg alternatives could...
Low-Alcohol drinks boom
Judith Evans reports in the Weekend Financial Times (subscription required) that drinks brands are looking “crack (the) code for growth in lockdown” by marketing “tempting wine, beer and spirit alternatives (to) defy sales gloom.” Booch News reported back in 2018...
Instagram Secrets of the Top 20 Kombucha Brands
Last week we posted the annual review of kombucha brands’ Instagram accounts worldwide and listed the top 20 with the most followers. Here’s a sample set of posts from each of these brands to show what the most popular brands...
Guest Posting: The History of Kombucha – Part One, by Tadeusz Zagrabinski
This article follows on from the Introduction posted last month. For the ease of presentation, I have decided to present this entire topic in three different parts. Part 1 will describe the period spanning from the beginning up till the...
2020 Social Media Stats: Twitter
Twitter remains a distant third in popularity among brands in the kombucha industry, behind Instagram and Facebook. Almost all brands promote themselves on Instagram, and over three-quarters on Facebook. But only 17% of the brands in our Worldwide Directory have...
2020 Social Media Stats: Facebook
This is the second in the series of our annual summary of social media stats for kombucha brands. Yesterday we highlighted the changes over the past year on Instagram. Facebook is the second most popular platform for kombucha brands. At...
2020 Social Media Stats: Instagram
This is the third annual report on the social media statistics of leading kombucha brands. At the end of 2018, we published an initial, informal survey of kombucha brands’ presence on social media. At the time, we reviewed the stats...
Guest Posting: The History of Kombucha – Introduction, by Tadeusz Zagrabinski
My name is Tadeusz Zagrabinski & I am the founder of Bärbucha Kombucha in Berlin, Germany. I had recently presented a short history of Kombucha during the Virtual Kombucha Summit that took place in November 2020. Since I only had...
